AUTOMOTIVE
JETOUR partners with Middle East’s premier off-road event LIWA
On December 20, during the Abu Dhabi LIWA International Festival, JETOUR Auto hosted its 2025 Global Fan Festival as the event’s Premier Partner. Bringing together the media and JETOUR users…
The Mustang Mach-E GT brings electric torque and attitude to UAE roads
The arrival of the Mustang Mach-E GT in the United Arab Emirates marks another step in the region’s gradual shift toward electrified mobility, with Ford expanding its electric portfolio beyond traditional internal…
The new Nissan Kicks focuses on safety tech without pushing the price up
When Nissan developed the second-generation KICKS, the focus was clearly on resetting expectations for what an entry-level crossover can reasonably offer. Rather than leaning on cosmetic updates alone, the new KICKS arrives…
KT Desert Drive 2025 draws record turnout in Ras Al Khaimah
More than 600 participants across over 400 vehicles gathered in Ras Al Khaimah for the seventh edition of KT Desert Drive, reflecting the continued growth of organised off-road driving experiences…
Lynk & Co makes its uae debut with a focus on driving experience over spectacle
Lynk & Co has formally entered the UAE market with a launch event at the Dubai Autodrome that emphasized direct vehicle exposure rather than a conventional showroom-style debut. Instead of staged presentations and…
The all new electric Mercedes CLA with EQ Technology is about to arrive and the Middle East should be ready
I’ll admit it: I didn’t expect the most exciting electric Mercedes to wear a CLA badge. Not after years of halo EVs, experimental designs, and tech-first flagships. But here we…
Ford expands Everest lineup in the Middle East with V6 engine and Tremor debut
Ford used the Liwa International Festival as the regional stage to introduce the 2026 Ford Everest, placing a clear emphasis on powertrain expansion and off-road capability rather than broad lifestyle…
icAUR enters the UAE with V27 range-extended electric SUV
Chinese automotive brand iCAUR has officially entered the Middle East market with the launch of the V27 SUV, making its regional debut in the UAE. The introduction marks the company’s…
Nissan Magnite shows how small SUVs can work better in crowded cities
Nissan has positioned the Magnite as a compact SUV designed specifically for dense urban environments, and its proportions and feature set reflect that intent. Introduced in the UAE through Arabian…
The Citroën ELO concept explores how small TVs could replace traditional minivans
Citroën’s ELO concept is framed as a look at how minivans and people carriers might evolve in an era of compact electric vehicles, and it does so by challenging some…
The refreshed Mercedes GLB focuses on practicality, software coherence and wider EV range
The latest generation of the Mercedes-Benz GLB arrives positioned as a more flexible, more digitally connected compact SUV, but underneath the extensive press language is a model refresh that focuses…
Ferrari introduces Gulf-focused personalisation packages for the Purosangue
Ferrari has introduced two new personalisation packages for the Purosangue tailored specifically for customers in the Gulf region, marking an expansion of the company’s regional customisation efforts. Revealed at Casa…
Lucid expands Saudi presence with new Al Khobar Studio amid rising EV interest
Lucid has opened a new Studio in Al Khobar, expanding its retail and customer-service footprint across Saudi Arabia and completing a three-city presence that now includes Riyadh, Jeddah, and the…
Toyota and Lexus introduce new performance flagships with an eye on future craftsmanship
The world premiere of the GR GT, GR GT3, and Lexus LFA Concept signals an effort by Toyota’s performance divisions to reassert their place in the rapidly changing sports-car landscape…
Heritage meets desert landscapes at the 2025 1000 Miglia experience UAE
The 1000 Miglia Experience UAE offered the Gulf region a rare sight this year: the 1955 Mercedes-Benz 300 SLR racing sports car made its first appearance in the area, drawing…
Vintage Benz fans, assemble: the UAE just unlocked a new heritage hub
Mercedes-Benz Heritage GmbH, Mercedes-Benz Cars Middle East, and Gargash Enterprises have formalized a partnership that positions Gargash as the first authorized member of the Mercedes-Benz Classic Partner Network in the…
2026 Infiniti QX60 makes its Middle East debut with updated styling and tech
The 2026 INFINITI QX60 has made its first Middle East appearance, accompanied by the debut of the region’s first QX60 Sport variant. The launch reflects how the brand is trying…
Lincoln adds Forest Meditation theme to its in-car rejuvenate experience
Spending time in natural environments is widely recognized for its ability to calm the mind and help people decompress. Lincoln is attempting to bring some of that effect into the…