Starting April 6th, 2023, the “Overlay ads” ad format will no longer appear on YouTube.
The company said that the move is aimed to help improve the viewer experience and shift engagement to higher performing ad formats on desktop and mobile devices. Overlay ads are a legacy ad format that only served on desktop and are disruptive for viewers.
What should creators expect?
- Starting April 6th, 2023, “Overlay ads” will no longer appear on YouTube videos or as an available ad format when creators turn on ads in YouTube Studio.
- These ads only appeared on desktop, and Youtube says it expects to see limited impact for most creators as engagement shifts to other ad formats.
