Sony Middle East and Africa is excited to announce its new ULT POWER SOUND series of wireless speakers and headphones. This lineup is about delivering intense, powerful bass and dynamic sound – perfect for recreating the thrill of a live music experience.
The Lineup
The ULT POWER SOUND series includes:
- ULT TOWER 10: Your home’s new party centerpiece, with massive bass, 360-degree sound, festive lighting, and even karaoke capabilities.
- ULT FIELD 7: A portable speaker that brings the party anywhere. Waterproof, dustproof, and boasts a super-long battery life.
- ULT FIELD 1: Compact size, big sound. This ultra-portable speaker is built to go wherever your music takes you.
- ULT WEAR: Noise-canceling headphones with customizable bass modes – tailor the sound to your liking.




Signature Sound, Convenient Features
All ULT POWER SOUND products feature a dedicated ULT button for extra-deep bass with two different sound modes. Additional highlights include:
- Smart Sound: Some models automatically optimize sound based on surroundings.
- Long Battery Life: Enjoy your tunes for hours on end.
- Portable Designs: Speakers designed for easy carrying and flexible placement.
- Guitar and Mic Inputs: Perfect for karaoke or jamming out.
Partnering with Peso Pluma
To highlight the series, Sony has teamed up with Grammy award-winning artist Peso Pluma, who praises the powerful sound and bass of the ULT POWER SOUND lineup. Check out Sony’s “For The Music” brand campaign to see Peso Pluma in action!
Sustainability Matters
The ULT POWER SOUND series takes its environmental impact seriously. Recycled plastic is used in the products wherever possible.
Availability
- ULT WEAR Headphones: Available April 2024
- ULT TOWER 10, ULT FIELD 7, ULT FIELD 1: Available June 2024
Learn more below:
