Samsung announced the establishment of the new Galaxy Experience Showrooms in various global cities, including Dubai, post the Galaxy Unpacked event. These showrooms aim to provide immersive displays featuring the latest Samsung Galaxy AI features, showcasing advancements in communication, creativity, and gaming.
Visitors will be able to navigate through interactive and immersive areas, and see firsthand how Galaxy AI transforms daily tasks in unprecedented ways. Attendees exploring these features will collect stamps that can be redeemed for exclusive gifts before leaving, and they also stand a chance to win special prizes through a draw.





We visited the Galaxy Experience Showroom in Dubai mall, which will run from January 18 to February 14, and had the chance to chat with Fadi Abu Shamat, Head of Mobile Experience Division at Samsung Gulf Electronics, specifically about AI on the new Galaxy S24 series.
Q: What are some of the biggest challenges you face in developing and implementing AI
A: The challenge wasn’t about technical hurdles, but rather about how to make AI truly meaningful within the Galaxy S24 series. Samsung’s main aim was to simplify and enrich the lives of its users. By understanding how people interact with their phones, we sought to develop AI features that would seamlessly enhance their experiences, making them more efficient and productive. This became the core focus of our design and planning efforts for the Galaxy S24 devices.
Q: How do you balance the need for powerful AI with the limitations of battery life and processing power on smartphones?
A: This is a interesting question that delves into the technical aspects of AI in the Galaxy S24. While AI is visible in features like Circle to Search and Live Translate, it also plays a crucial role behind the scenes in battery management. I can assure you that as the customer uses the Galaxy S24, the battery consumption becomes increasingly optimized. This is because AI is integrated into the device’s core functions, allowing it to: understand individual usage patterns, identify frequently used apps, determine which apps should be placed in a dormant state. Over time, this intelligent battery management leads to improved battery performance, a distinct advantage over classic devices where battery life typically degrades over time.
Q: Can you tell me about 2 AI features on the Galaxy S24, that will change the way we use our smartphones?
A: While I may be biased, I’m truly enthusiastic about Circle to Search by Google and Live Translate features on the Galaxy S24. Here’s why:
Circuit to Search: Humans are inherently inquisitive. We love asking questions like “how?”, “what?”, and “where?”. In the past, finding answers could be cumbersome. Now, with a smartphone powered by AI, a simple tap on your screen unlocks instant knowledge from any picture, video, or item you encounter. It’s an incredible way to enrich our understanding of the world around us.
Live Translate: Miscommunication and language barriers have long hindered human connection. Samsung’s Live Translate is a timely solution, promising to elevate our communication on a global level. Imagine having seamless, real-time conversations with anyone, regardless of their native language. With privacy as a top priority, offline functionality, and a personal AI translator available on your phone, the possibilities for cross-cultural connection are limitless.
These two features represent transformative steps towards a more curious and connected world. I genuinely believe Circle to Search and Live Translate will become daily drivers for all Galaxy S24 users, making learning and communication more accessible than ever before.
Q: What role do you see AI playing in the future of smartphones?
A: The Galaxy S24 marks the dawn of a new era for smartphones. We envision all future devices empowered by AI, not for mere spectacle or fleeting features, but as a catalyst for a transformative shift in how we interact with technology.
AI is not just a trend; it’s a revolution in the making. We believe it will continuously evolve, shaping our consumption habits, unlocking new levels of productivity, and enriching our personal and professional lives.
Let’s take the Smart Memo feature for example. By leveraging AI, it empowers users to be more productive. Imagine effortlessly summarizing and sharing online articles, streamlining both personal and professional workflows. This is just a glimpse of what’s to come.
We firmly believe AI is here to stay, and you’ll see its transformative power woven into every aspect of Samsung’s future devices.
