Gaming just got a major upgrade. Riot Games, the masterminds behind League of Legends (LoL Esports), VALORANT (VCT), and Teamfight Tactics (TFT Esports), has teamed up with HP Inc., the tech giant behind powerhouse brands OMEN and HyperX. This explosive partnership promises to reshape the gaming landscape and deliver unrivaled experiences for players, developers, and pros alike.
OMEN and HyperX become official Riot Games Technology partners, bringing their top-notch hardware and tech solutions to power various aspects of the Riot Games experience. From casual players around the globe to the pro athletes battling it out at record-breaking events, this collaboration ensures everyone gets to play on the highest level.
But this isn’t just about throwing hardware at gamers. These powerhouses are co-developing future gaming products and technical innovations, custom-designed to enhance the way you play and watch esports. Get ready for co-branded campaigns and unique marketing activations that will ignite your inner gamer and draw in new blood to the Riot Games universe.
OMEN and HyperX will be front and center at all global LoL Esports, VCT, and TFT Esports events throughout 2024. Look out for immersive digital and on-site activations, exciting fan engagement activities, and even branded segments and product placements during the competitions. Plus, all these events will be decked out with award-winning OMEN PCs, monitors, and peripherals, ensuring a smooth and visually stunning experience for both players and spectators.
By combining Riot Games’ passion for immersive worlds and captivating gameplay with HP’s tech expertise, they’re building the future of esports and gaming together. Expect co-developed products specifically designed for Riot Games titles, and imagine the possibilities of using League of Legends, VALORANT, and Teamfight Tactics in OMEN and HyperX marketing campaigns – talk about epic crossovers!
Details on these future creations are under wraps for now, but one thing’s certain: when VALORANT Masters Madrid kicks off in 2024, it will mark the debut of this dynamic partnership on the global esports stage. Get ready for a new era of gaming and esports, where the thrill of competition meets cutting-edge technology to create memories that will last a lifetime.
