e& today announced the launch of ‘EASE’ (Etisalat by e& Autonomous Store Experience), the world’s first autonomous telecom store powered by AI utilising ground-breaking technologies to empower customers to seamlessly purchase etisalat by e& products and services.
The autonomous store will bring the future of retail to UAE with its combination of Artificial Intelligence (AI), machine learning, facial recognition, smart gates, robotics, smart-shelves and smart dispensing machines. The seamless customer journey enables customers to enter the store using facial recognition or the etisalat by e& app; they can then explore and purchase a wide variety of products and services (mobile and fixed products, accessories, handsets, device trade-in) and just walk out of the store with a simple self-check out. Shoppers enjoy a quicker and more convenient shopping journey with zero waiting time; this heightened level of convenience and speed contributes to an improved overall customer experience.
etisalat by e&, in collaboration with technology giants, has integrated cutting-edge technology into its EASE store to create a seamless shopping experience, reaffirming e&’s dedication to digital innovation.
Customised journeys have been designed depending on the customer’s purchase needs. The Pay & Pick (PAP) journey allows customers to explore etisalat by e& products, from mobile rate plans to the latest handsets. Smart dispensing machines swiftly deliver their purchases after selection. The Pick & Go (PAG) journey is specially designed for fast movingaccessories displayed on smart shelves whereby customers can just pick up items of interest that automatically get added to their virtual shopping cart, pay using any of the multiplepayment options, and walk out. In addition to the customer facing transactions, back-end processes have also been automated thereby streamlining operational activities and improving efficiency. All this translates in to a quicker and convenient shopping experience.
