Nothing, the global consumer tech company who gave us the nothing Phone, has announced that it is diving into fashion, and has launched Nothing Apparel.
Conceptualised with teenage engineering, Nothing Apparel is focused on quality-driven wardrobe staples designed to withstand the test of time, featuring a line of caps, coats, backpacks, tracksuits and more. Nothing has also collaborated with Teenage Engineering to roll out budget-friendly accessories under the CMF by Nothing brand.
Nothing will be debuting its apparel collection at renowned retail exhibition space, Dover Street Market in London on the evening of Thursday, 12 October with an exclusive preview of select pieces during Frieze London.
Inspired by Nothing’s design-forward tech hardware, classic factory wear and the brand’s unmistakable visual identity, Nothing Apparel is a uniform for creatives.
Following the debut event, a limited selection of pieces on display will be available for purchase in-store at Dover Street Market in London, while supplies last (12 -15 October). A wider selection of pieces will be made available via a series of limited drops online and at Nothing Store Soho in London at a later date. More information can be found on nothing.tech/apparel.
