Apple has announced new changes to its iOS app distribution policies in response to the European Union’s Digital Markets Act (DMA), which will now allow developers in the EU to distribute apps though their websites.
New Web Distribution Option
Starting later this spring, qualified developers will be able to distribute their iOS apps directly from their own websites, bypassing the App Store. This option will be facilitated through Apple’s Web Distribution APIs, which will handle app installation, system integration, and user data backup and restoration.
Eligibility and Requirements
To utilize web distribution, developers must meet specific criteria. They must be incorporated, domiciled, or registered in the EU (or have a subsidiary that meets these requirements). Additionally, they must be a member of Apple’s developer program in good standing for at least two years and have an app with over one million first-time annual installs in the EU during the previous calendar year.
Security and User Control
Apps distributed through web distribution will still be subject to Apple’s Notarization security requirements. Additionally, users will need to explicitly approve the developer and review information about the app before installation.
Alternative App Stores
Apple has also lifted its previous restriction on alternative app stores. Now, these stores can choose to offer only their own apps, rather than requiring a broader catalog from other developers.
Developer Fees and Terms of Service
Developers opting for these new options will be required to accept Apple’s revised terms of service, which includes a “core technology” fee applied to each first-time annual install over one million in the past year.
Potential Impact
These changes offer EU developers greater flexibility in distributing their apps. They also open the door for a wider range of app distribution models, including alternative app stores. However, it’s important to note the ongoing eligibility criteria and fees associated with using these new options.
The full effects of these changes on the iOS app ecosystem within the EU remain to be seen, but they represent a significant shift in Apple’s approach to app distribution in the EU.
