Mercedes-Benz is adding in-car access to Disney+ for select vehicles, giving passengers the ability to stream movies and series directly through the MBUX infotainment system. This integration expands the entertainment options available to users of the E-Class, CLE, GLC, C-Class (model year 2024/1 and later), and the upcoming CLA, arriving later this year.
The feature is accessible in over 40 countries for drivers who have both the MBUX Entertainment Package Plus and an active Disney+ subscription. With the app now built into the vehicle’s infotainment system, passengers can enjoy content from Disney, Marvel, Star Wars, Pixar, and National Geographic on the go.
The addition of Disney+ brings a number of features designed to improve the in-car viewing experience:
• In-app access: Disney+ is fully embedded in the MBUX interface, allowing users to browse and stream directly from the central screen or co-passenger display without needing a separate device.
• High-definition streaming: The system supports HD playback and pairs well with optional audio upgrades like the Burmester 3D or 4D Sound System, creating a theater-like environment for viewers.
• Multi-profile support: Disney+ users can access their existing profiles, continue watching from where they left off at home, and retain personalized recommendations and watchlists while on the move.
• Passenger-focused playback: While the vehicle is in motion, streaming content is restricted to the passenger screen, ensuring the driver remains distraction-free.
Mercedes-Benz notes that this update reflects its broader goal of making vehicle interiors more connected and aligned with everyday digital habits. The company is positioning its vehicles as mobile living spaces, with entertainment options that aim to mirror the convenience and functionality of home media setups.
While Mercedes-Benz emphasizes that the integration is designed to enhance the passenger experience, it also adds another competitive feature to the infotainment market, where brands are increasingly incorporating third-party streaming and app support.
This move follows similar efforts by automakers to bring popular entertainment services into vehicles as part of a broader push to appeal to tech-savvy drivers and families looking for more value during commutes or road trips.
