Apple TV has released the trailer for the fourth season of Ted Lasso, the comedy that turned an American football coach’s misplaced optimism into a global streaming fixture. Jason Sudeikis returns as the title character and continues as executive producer. The new run arrives August 5, 2026, with a single episode, then weekly installments through October 7, for a total of ten episodes.
This time Ted is back in Richmond, but the pitch has changed. Instead of the men’s club that once defined the show, he takes charge of a second-division women’s side, the Lady Greyhounds. The trailer frames the season around a simple idea: learning to leap before looking. That shift moves the series away from the original fish-out-of-water premise that first made it stand out. Early seasons thrived on the collision between American cheerfulness and English football’s weary pragmatism. Placing Ted with a women’s team reframes the underdog story and raises questions about whether the formula still holds once the novelty of the coach’s nationality has worn off.
Familiar faces return. Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt and Jeremy Swift are all back. New cast members include Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern and Grant Feely. The producing team remains largely intact, with Sudeikis joined by Hunt, Joe Kelly, Jane Becker, Jamie Lee and Bill Wrubel. Jack Burditt comes on as executive producer under a fresh overall deal, while Goldstein continues writing and producing alongside Leann Bowen. Additional writers and producers include Sarah Walker, Phoebe Walsh, Julia Lindon and Dylan Marron. Bill Lawrence’s Doozer Productions remains involved with Warner Bros. Television and Universal Television.
Ted Lasso first arrived in 2020 as a gentle counterpoint to the sharper, more cynical comedies that dominated prestige television. Its first season collected a record number of Emmy nominations for a comedy and the series went on to win Outstanding Comedy Series twice in succession. That early success rested on a consistent tone of earnestness that later seasons sometimes struggled to sustain without tipping into sentimentality. Moving the story into women’s football offers a chance to test whether the show’s core appeal—belief in people who have every reason to stop believing—can travel into a different locker room without losing its footing.
The first three seasons remain available on the service. Whether season four can recapture the cultural moment of its debut or simply extend a franchise that has already had its cultural peak will become clearer once the episodes start landing. For now the trailer offers the usual mix of warm embraces, awkward pep talks and the promise of more lessons in kindness delivered on the training ground.
