Samsung has launched its 2026 TV range in the UAE, expanding its Vision AI features beyond flagship models while introducing new Micro RGB, OLED, The Frame, Mini LED and UHD televisions. The lineup also brings two new Music Studio speakers as Samsung pushes for tighter integration between its screens, audio hardware and AI services.
Vision AI Companion is one of the central additions this year and will appear across Samsung’s 4K-and-above lineup. The platform combines services including Bixby and Perplexity, allowing viewers to interact with their TV for recommendations and information rather than treating AI purely as a picture-processing feature.
At the premium end, Samsung is expanding Micro RGB with the R95H and R85H series, covering screen sizes from 65 to a substantial 115 inches. The technology individually controls microscopic red, green and blue light sources, with Samsung claiming 100 percent coverage of the BT.2020 colour space. Glare Free technology is also included to reduce reflections in brighter rooms.
Samsung’s OLED range consists of the S95H, S90H and S85H. Glare Free, previously reserved for the S95F, moves down to the S90H this generation. The flagship S95H also gains access to Samsung Art Store and adopts a gallery-inspired FloatLayer Design, bringing some of The Frame’s lifestyle positioning into the company’s OLED family.
Gaming remains another priority. The OLED lineup offers Motion Xcelerator at up to 165Hz alongside AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible support, making the higher-end models particularly relevant to PC and console players looking for high-refresh-rate large displays.
The Frame, meanwhile, is getting considerably larger. A new 98-inch model is the biggest version Samsung has offered, measuring 30.9mm thick and shipping with an Amber Brown bezel. Samsung Art Store provides access to more than 5,000 works, while The Frame Pro adds Neo QLED picture technology, Glare Free treatment and Wireless One Connect for installations with fewer visible cables.
Further down the range, Samsung is making Mini LED more accessible through the M80H and M70H. The M80H is available from 55 to 85 inches and combines a 144Hz refresh rate with the NQ4 AI Gen2 Processor and AI-assisted sound controls. The M70H covers the same screen sizes but pares the specification back with a focus on mainstream Mini LED picture quality and motion handling.
Samsung is also launching the Music Studio 7 and Music Studio 5 speakers. The larger Music Studio 7 uses a 3.1.1-channel configuration with Dolby Atmos and can participate in an expanded Q-Symphony setup involving multiple compatible Samsung audio devices. Music Studio 5 takes a more compact approach, combining a four-inch woofer and dual tweeters with AI Dynamic Bass Control.
The breadth of Samsung’s 2026 lineup shows where television makers increasingly see differentiation happening. Panel technology still matters, but AI services, gaming capabilities, art modes and connected audio are becoming just as important to the sales pitch.
Samsung’s new TVs are rolling out across the UAE and wider Gulf through its online store, brand stores and participating retailers. Launch promotions vary by model and market, with the 98-inch The Frame receiving some of the more substantial bundles. The bigger test will be whether expanding AI beyond premium flagships makes these features genuinely useful in everyday viewing rather than another specification competing for attention.
