Fitbit enthusiasts are facing another disappointment as Google announces the imminent closure of Fitbit.com. This news comes hot on the heels of Google’s decision to discontinue Fitbit smartwatches, signaling a further shift in the company’s focus towards its own Pixel Watch line.
Starting October 1st, Fitbit.com will redirect visitors to the Google Store, which will become the new online hub for all Fitbit products and services. While Fitbit’s fitness trackers will remain available, the end of Fitbit.com marks a symbolic end to the brand’s independent online presence.
This move, while not entirely unexpected, still stings for dedicated Fitbit fans. The company, once a pioneer in the wearable tech industry, has seen its influence wane since its acquisition by Google. The discontinuation of Fitbit smartwatches and the closure of its website raise questions about the long-term future of the Fitbit brand under Google’s ownership.
Google assures that it remains “very committed to Fitbit” and its users, emphasizing the role Fitbit’s innovation has played in shaping the health and fitness features of the Pixel Watch 3. The company has also promised “new products and innovation from Fitbit,” though it’s unclear what form these will take.
For now, Fitbit fans can still purchase the Sense 2 and Versa 4 smartwatches from Google.com, but with those models already two years old, their availability may be limited.
As Google consolidates its wearable tech offerings under the Pixel umbrella, the future of Fitbit remains uncertain. While the brand may live on through fitness trackers, the closure of Fitbit.com marks the end of an era for the once-dominant smartwatch maker.
