STARZPLAY, a prominent streaming video on demand service in the MENA region, is partnering with AI-as-a-Service provider Seekr to enhance its user experience through personalized content discovery. Starting in March 2025, STARZPLAY subscribers can expect a more intuitive and streamlined way to find content, moving beyond traditional browsing methods.
A key feature of this collaboration is the introduction of sentiment search. Powered by Seekr’s Generative AI models and SeekrFlow Enterprise AI platform, this new functionality will allow users to search for content based on their current mood. Instead of searching by title or genre, users can simply enter keywords related to how they’re feeling, and the platform will suggest relevant movies and shows.
STARZPLAY is also enhancing user profiles through deep learning search features, chatbots, and Generative AI metadata extraction. These improvements will enable features like real-time subtitles and highlights, as well as more refined search capabilities. The goal is to optimize content discovery based on individual interests, allowing users to spend less time searching and more time enjoying their favorite programs.
Seekr’s machine learning capabilities are at the heart of this transformation, allowing STARZPLAY to refine how content is delivered, discovered, and consumed. The partnership positions Seekr as the exclusive SaaS partner for STARZPLAY in the GCC. This collaboration supports STARZPLAY’s 2025 growth strategy and underscores its commitment to adopting AI solutions for a more seamless and personalized user experience. The company aims to solidify its position as a leader in streaming service innovation.
