Instagram is experimenting with a new profile layout that moves Story Highlights to their own dedicated tab. This change aims to simplify and declutter user profiles, providing a more organized presentation of content.
Currently, Story Highlights appear between the bio and post grid sections on Instagram profiles. The new design would relocate them to a separate tab, similar to how Reels have their own dedicated space.
While Story Highlights will still be visible on the main profile grid, creators will have the option to customize which highlights appear there. This allows for greater control over profile aesthetics and content presentation.
This update aligns with Instagram’s efforts to streamline user profiles and enhance content visibility. By grouping Story Highlights with Reels and feed posts, the platform aims to improve content discoverability and provide a more cohesive user experience.
The dedicated Story Highlights tab is currently being tested with a limited number of users. There is no confirmed date for a wider rollout, but this change could significantly impact how users interact with and organize their Instagram profiles.
