Etisalat UAE, branded as etisalat by e&, announced its foray into the consumer digital health space with the launch of ‘GoWell,’ a fitness and wellness platform. ‘GoWell’ is designed to empower subscribers to achieve their health and wellness goals while receiving a series of rewards and cashback incentives.
As people turn to digital solutions to help them manage their health and fitness goals on the go, the launch of ‘GoWell’ for all, including health enthusiasts and change seekers, will allow them to use technology to improve their health outcomes. The launch is also part of etisalat by e&’s plans to have a 360-degree approach for the eHealth domain starting with fitness and wellness, followed by teleconsultations to be included in the next phase of the platform.
GoWell helps customer assess health through personalised goals by tracking progress syncing all other health devices and apps as well as get rewarded for it.
Backing our transformation to a digital telco is our commitment to continue delivering enhanced customer experiences by pushing the boundaries of what’s possible in every sector. The healthcare industry, particularly, has witnessed unprecedented digital transformation post-pandemic, driven by the need for innovation so as to accelerate value-based care models and focus on more value creation.
Khaled El Khouly, Chief Consumer Officer, etisalat by e&
Every achievement on the platform is rewarded with a wide variety of lifestyle awards as well as a unique opportunity for cashback on smart watches. Customers have a chance to earn and redeem instant rewards when achieving their weekly active goals from partners. Monthly paybacks on fitness wearable devices is another great value add when users activate the device payback feature. In addition, one can enjoy up to AED 700 cashback on the purchase price of a fitness device from Etisalat.
The platform is free for the first 14 days of registration, with an opportunity to be a part of ongoing competitions during Dubai Fitness Challenge, Dubai 30×30, to win prizes, including smart wearables. Subscribers can renew their subscription at the end of the free trial by purchasing the subscription at AED 25 per month. Registrations are open now at Go-Well.ae.
