Dyson has unveiled a new Red Velvet and Gold color scheme for its popular haircare range. This luxurious combination of burgundy and copper red with a ceramic finish adds a touch of elegance to Dyson’s innovative hair styling tools.
The Red Velvet color was chosen for its timeless appeal. Dyson recognizes the cultural significance of color and collaborates with regional experts to ensure its choices resonate with local traditions and preferences. The Red Velvet and Gold range celebrates both Lunar New Year and Valentine’s Day. Red symbolizes luck, prosperity, and love, while gold represents success.
Dyson products are often shared among family and friends, making them ideal gifts. This Valentine’s Day, Dyson encourages sharing the love with its special edition haircare range.
The Red Velvet and Gold collection includes the following products:
- Dyson Airwrap i.d.™ multi-styler and dryer: This multi-styler now features Bluetooth technology, allowing users to personalize hair profiles and automatically style curls. It comes with three new attachments: a Conical barrel for tighter curls, a Wave+Curl diffuser for enhanced waves and curls, and a Blade concentrator for smoother, aligned hair. Priced at AED 2,999 or SAR 2,999.
- Dyson Supersonic Nural™ hair dryer: Dyson’s most intelligent hair dryer uses Nural™ sensor technology to measure the distance between the dryer and the scalp, maintaining a consistent temperature. It also features attachment learning technology. Priced at AED 1,899 or SAR 1,899.
- Dyson Airstrait™ straightener: This straightener dries and straightens hair using only airflow, minimizing heat and mechanical damage. It works on various hair types to create natural straight styles. Priced at AED 1,999 or SAR 1,999.
The Dyson Red Velvet and Gold haircare range is available at Dyson Demo Stores and online at dyson.ae and dyson.sa.
