Apple’s Scary Fast event which unveiled the all-new MacBook Pro with the M3 family of chips and 24-inch iMac with M3, was Shot entirely on iPhone 15 Pro Max. All of the presenters, locations, and even drone footage was captured on iPhone by a team of filmmakers.
Apple used this event to highlight the capabilities of the iPhone 15 Pro and iPhone 15 Pro Max, where creatives can capture ProRes video up to 4K 60fps directly to an external drive allowing for longer recording times, and transfer speeds see a huge boost, now up to 20x faster up to 10GBps with a compatible USB 3 cable. iPhone 15 Pro and iPhone 15 Pro Max also offer Log encoding, allowing even more creative flexibility in post production, and are the first smartphones in the world to support the Academy Color Encoding System (ACES).
The team filmed the keynote with multiple iPhone 15 Pro Max devices, the team utilized Blackmagic Camera, an iOS exclusive app, and Beastgrip accessories. The production was also edited on Mac.
Watch the behind the scenes 2 mins video below:
