Anghami Studios, Anghami’s in-house production arm that integrates the power of sound with brand strategies has played a vital role in developing a remarkable approach that brought over 50 brand stories to life in 2023 and solidified Anghami’s position as the go-to destination for music and entertainment solutions.
Since its launch, Anghami Studios’ mission has been to curate original music, podcast production, and sessions featuring exceptional talents. It has experienced remarkable growth in recent years and now contributes significantly to the commercial department’s revenue, achieving a 200% YoY increase. This achievement can be attributed to Anghami’s strong relationships with talents and production expertise, enabling the creation of top-tier content while maintaining cost efficiency.
Anghami Studios offers a diverse range of products, including songs, podcasts, sonic branding, and live gigs, highlighting their versatility and setting them apart in a highly competitive media landscape characterized by pricing constraints. Leveraging the vast data available on Anghami’s platform, the production unit succeeded in creating unique and compelling content, positioning Anghami as an industry leader. Proudly collaborating with top global brands like PepsiCo, PUBG Mobile, L’Oréal, and Unilever, they maintain 40% of returning customers who consistently align with their brand’s DNA and hero content through ongoing communication.
Branded content allows brands to build campaigns around a hero piece of content while passing on the brand’s DNA to the public. A standout example of this in 2023 is Net-A-Porter’s podcast “Game Changers,” currently in its second season. This podcast showcases interviews with accomplished women in the region and skillfully incorporates the brand into the content, all within Net-A-Porter’s ownership.
In the ever-evolving landscape of music and production, Anghami Studios is transforming the scene with its unique and powerful medium for storytelling. The continuous growth and commitment to innovation set by Anghami is set to redefine the industry, inspiring audiences worldwide.
Visit Anghami Studios here.
