Yango Tech, the B2B technology arm of Yango Group, has announced the forthcoming launch of its GenAI Platform, aimed at reshaping how products are discovered and promoted across AI chatbot ecosystems in the MENA region. Scheduled to debut with a group of selected regional retailers by late 2025, the platform is being positioned as a new gateway for integrating product listings directly into AI-driven conversations.
The GenAI Platform is designed to respond to the shifting landscape of online product search, where consumers increasingly rely on AI assistants like ChatGPT, Claude, and Perplexity for information and recommendations. Rather than depending on traditional search engines or e-commerce marketplaces, the platform lets merchants plug their offerings into these AI tools, allowing products to surface naturally within high-intent queries. The goal is to make product discovery less about navigating search results and more about seamless integration into real-time dialogue.
At the center of this system is Yango Tech’s MCP Router, a data-routing mechanism that interfaces between AI chat platforms and merchant content databases (known as MCPs). When a user enters a product-related query, the router interprets the request, pulls relevant entries from participating retailers, ranks them, and returns results within the chatbot interface. This back-end orchestration effectively turns casual AI interactions into viable shopping touchpoints, aligning with broader trends in conversational commerce.
This launch comes amid a broader regional push toward AI adoption. With artificial intelligence projected to contribute $150 billion to GCC economies and MENA’s retail market expected to top $1.4 trillion by 2032, the timing reflects growing demand for scalable, tech-enabled commerce solutions. Conversational AI alone is forecast to grow at an annual rate of 23.6% over the next decade, signaling increasing relevance for tools that can bridge AI interaction with transaction readiness.
The platform also promises broad compatibility across multiple interfaces and chat environments, aiming to help brands manage customer engagement at scale without compromising performance. According to recent behavioral data, up to 40% of the time, 80% of users now use AI tools as their first step when searching online—highlighting the strategic value of positioning products within these early touchpoints.
Yango Tech’s leadership sees this shift not as a trend but as a structural change in consumer behavior. Max Avtukhov, CEO of Yango Tech Retail, noted that users are now turning to AI for a range of everyday needs, from travel planning to personalized product advice. The GenAI Platform is built to capitalize on that behavioral shift, giving retailers a chance to meet customers inside the digital conversations where buying decisions increasingly begin.
