Truecaller, the popular caller identification app, has released a significant update that brings real-time caller ID functionality to iOS users. This feature, long enjoyed by Android users, allows iPhone users to identify unknown callers before answering the phone.
This update was made possible by Apple’s introduction of Live Caller ID Lookup in iOS 18. This feature allows third-party apps like Truecaller to securely access their servers and retrieve caller information in real-time.
Despite having a smaller user base on iOS compared to Android, iPhone users contribute significantly to Truecaller’s revenue. The company sees a higher conversion rate to its premium tier and generates more revenue per subscriber on iOS.
Truecaller has been actively improving its iOS app in recent years. In 2022, the company relaunched the app with a focus on enhanced spam detection, leveraging Apple’s expanded allowance for local storage of phone numbers.
With the introduction of real-time caller ID on iOS, Truecaller has addressed a major feature gap between its Android and iOS apps. This update is expected to improve the user experience for iPhone users and further solidify Truecaller’s position as a leading caller ID app.
