OpenAI’s text-to-video tool, Sora, is making waves in the music industry. Its latest creation, an official music video for synth-pop artist Washed Out, marks a milestone as the first commissioned work from an established artist and director.
Director Paul Trillo, who has worked with artists like The Shins, realized a decade-old concept using Sora. He notes that Sora’s ease-of-use and speed streamlined the process compared to traditional 3D animation techniques.
To create the Washed Out video, Trillo generated 55 clips using text prompts, requiring only minor edits in Premiere Pro.The result showcases Sora’s strengths in democratizing special effects and highlights its developing areas, such as visual coherence and uncanny valley effects.
Trillo’s dreamy fly-through technique effectively navigates current limitations, but it raises the question of potential overuse. Despite this, Sora-powered effects will undoubtedly become more commonplace in the near future.
Historically, music videos have been a testing ground for new technologies (think Dire Straits or Michael Jackson). OpenAI predicts a public release of Sora later this year. We can expect AI-powered effects to spread from music videos to other visual formats like ads and social media.
Check out the video below:
