Sony has signed a multiple-year global partnership agreement with Fnatic, which operates a professional esports team headquartered in London, UK, including product co-creation of Sony’s gaming gear brand, INZONE™.
Sony’s product development teams will exchange opinions on product concepts, performance, and technology with professional players from Fnatic. Initially, professional players from Fnatic will conduct rigorous product testing for INZONE products under development, and Sony will enhance them, based on their professional opinions. Sony will create revolutionary gaming gear that will lead players to victory in highly competitive games by collaborating with Sony’s expertise in high image quality and sound quality that have been cultivated over many years with the unrivalled experiences and performance of Fnatic’s professional players.
In addition, Sony will co-produce online content with Fnatic for the gaming community, providing unique experiences for many players including Fnatic fans.
Since its founding in 2004, Fnatic has operated multiple professional esports teams in London, Berlin and Tokyo, winning many international championships.
Sony shares with Fnatic the common goal to inspire and empower all players to continue to achieve their full potential.
