SEGA and LEGO Group reveal new LEGO Sonic the Hedgehog product range  

The LEGO Group and SEGA revealed a fresh collaboration bringing fan-favourite characters and environments from across the Sonic universe to brick form. With the brand new ‘Sonic the Hedgehog’ product range from the LEGO Group, Sonic fans can build, create and play as Sonic, Tails, Amy and Dr. Eggman in beloved levels including Sonic’s Speed Sphere, Tails’s Workshop and Tornado Plane, Amy’s Animal Rescue Island and the iconic Green Hill Zone. The LEGO® Sonic product range will be available at authorized retailers starting in August 2023.

The LEGO Sonic the Hedgehog collaboration features four sets of different sizes and complexity with modular elements inviting Sonic fans to build high-velocity obstacles for Sonic to blast through as he battles the Badniks and rescues his friends. Sonic fans can      get creative, construct their own unique courses, combine sets and invent new storylines, or reminisce their treasured memories as they challenge the beloved hedgehog to be the hero of the day.

With all-new toy accessories, builders will have unique role– playing opportunities where they can step into the Blue Blur’s iconic red sneakers and spend time with his famous friends, hang out at the DJ deck, repair the Tornado plane and more fun activities.

The product range from SEGA and the LEGO Group furthers the global companies’ collaborative efforts, following the highly successful LEGO® Ideas Sonic the Hedgehog™ Green Hill Zone set, released in 2021.                

Let’s roll! The LEGO Sonic The Hedgehog sets are on sale from August 1st, 2023, on www.LEGO.com and in LEGO stores.