Remember that Apple ad where they crushed musical instruments and artwork with a giant hydraulic press to promote the new iPad Pro? Yeah, the one that made everyone cringe? Well, Samsung saw an opportunity to poke fun at their rival and jumped on the bandwagon with their own response video, titled “UnCrush.”
But here’s the thing: Samsung’s attempt at humor fell flatter than a pancake under a steamroller. The video shows a woman walking through a scene of artistic destruction, then sitting down to play a guitar while using her Galaxy Tab S9 and “Galaxy AI.” It’s supposed to be a clever comeback, but it just feels like Samsung is trying too hard to be relevant.
Let’s be honest, Samsung’s marketing team used to be somewhat the king of snarky jabs at Apple. Remember those ads mocking the iPhone’s notch? it was kinda entertaining. But lately, their attempts at humor have been about as funny as a broken stylus. It’s like they lost their comedic mojo somewhere between ditching the ads about missing chargers and creating a boring browser-based Galaxy test drive for iPhone users.
Look, we all love a good roast, but Samsung’s “UnCrush” video just doesn’t hit the mark. It’s more awkward than funny, and it kind of makes you wonder if Samsung is secretly jealous of Apple’s ability to generate buzz, even if it’s negative.
In the end, this whole saga just proves that even tech giants can have a sense of humor failure. But hey, at least it gave us something to chuckle about, even if it was at Samsung’s expense.
Watch the ad below:
We would never crush creativity. #UnCrush pic.twitter.com/qvlUqbRlnE
— Samsung Mobile US (@SamsungMobileUS) May 15, 2024
