Pepsi has unveiled a new visual identity and logo, 14 years after its last refresh. Pepsi is set to roll out the new identity in the US this fall to celebrate the brand’s 125th anniversary, and then globally in 2024.
The changes include the merge of the Pepsi globe and wordmark, along with a new updated color palette that introduces electric blue and black to bring contrast and a contemporary look.
“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives. We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.” Said Mauro Porcini, senior vice president and chief design officer of PepsiCo.
Here’s how the Pepsi brand evolved over the years
