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Reading: Google is testing a feature that calls businesses on your behalf and holds until an agent is available
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Follow US

Google is testing a feature that calls businesses on your behalf and holds until an agent is available

GEEK DESK
GEEK DESK
Feb 17

Tired of endless hold music when calling customer support? Google is testing a solution – but for now, it’s only available in the US. The new “Talk to a Live Rep” feature handles the waiting for you. Google’s system will call the business, navigate those frustrating phone menus, and only ring you back when a real person is ready.

How it Works

  • This feature is experimental and currently limited to the US. You’ll need to join Google Search Labs and opt into the specific “Talk to a Live Rep” experiment.
  • It works via the Google app (Android/iOS) or desktop Chrome.
  • When searching for a company’s customer support, look for a “Request a Call” button (if the business is supported).
  • Select your reason for calling, and Google handles the rest, letting you know via SMS and calling you back when an agent is ready.

Unlike the Pixel-exclusive “Hold for Me”, “Talk to a Live Rep” initiates the entire call and menu navigation for you. Plus, it works on any device. Even better, the agent already knows why you’re calling!

A limited number of companies are currently supported, including airlines (Alaska, Delta, JetBlue), retailers (Best Buy, Costco, Walmart), telecoms, insurance, and more.

There’s no word yet on when “Talk to a Live Rep” might expand beyond the US or its experimental phase.

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