ASUS showcased its commitment to AI innovation at Computex 2024, unveiling its “Ubiquitous AI. Incredible Possibilities.” strategy. The company introduced a complete lineup of Copilot+ PCs, marking a new era of AI-powered personal computing. ASUS also highlighted its AI-ready solutions across ProArt, Zenbook, and Vivobook series, catering to creators and professionals. The event featured powerful laptops, displays, and peripherals, emphasizing the integration of AI in everyday tasks.
Key Highlights:
- Ubiquitous AI. Incredible Possibilities. Strategy: ASUS aims to make AI accessible everywhere for everyone,spanning cloud services, edge devices, LLMs, and smart applications.
- Copilot+ PCs: ASUS introduced a new category of computing enabled by AI, offering enhanced productivity,creativity, and communication experiences.
- ProArt Series: Updated models like the ProArt P16, PX13, and PZ13 were introduced, featuring top-of-the-line processors and AI-powered tools for creators.
- Zenbook S 16: A lightweight, ultra-thin laptop with advanced AI capabilities and privacy features.
- Vivobook S 15: Pioneering ASUS AI PC technology with unmatched performance for on-the-go users.
- TUF Gaming Laptops: Powerful gaming laptops with high-refresh-rate displays and advanced features for immersive gameplay.
- ExpertBook P5: The first ASUS Next Era AI PC designed for work, powered by Intel Core Ultra processors and integrating advanced AI capabilities.
- ProArt Displays: High-resolution professional monitors with exceptional color accuracy and seamless integration.
- Server Solutions: ASUS showcased its AI server solutions, including the ESC AI POD with rack-scale NVIDIA GB200 NVL72 for real-time Trillion-Parameter Inference.
- ASUS NUC: A comprehensive range of AI-enabled NUC products catering to diverse user needs.

ASUS’s focus on sustainability was also evident, with the company committed to using 100% renewable energy by 2035 and achieving net zero by 2050. The event emphasized ASUS’s vision of becoming a Total Solutions Provider, delivering transformative AI experiences to people worldwide.
