Apple Music Voice Plan
The new music experience, designed exclusively for Siri, is just $4.99 per month
Apple announced the Apple Music Voice Plan, a new subscription tier for Apple Music designed around the power of Siri.
The Apple Music Voice Plan offers subscribers access to the service’s catalog of 90 million songs; tens of thousands of playlists, including hundreds of brand new mood and activity playlists, personalized mixes, and genre stations; as well as the award-winning Apple Music Radio — all through Siri for just $4.99 per month.
Users can subscribe to the Apple Music Voice Plan through Siri by saying “Hey Siri, start my Apple Music Voice trial,” or by signing up through the Apple Music app. Once subscribed to the Apple Music Voice Plan, users can request music be played across all of their Siri-enabled devices, including HomePod mini, AirPods, iPhone, or any other Apple device, and when using CarPlay.
Apple Music is also adding hundreds of new mood and activity playlists created by Apple Music’s editorial experts that are fully optimized just for voice. Subscribers can ask Siri to “Play the dinner party playlist,” “Play something chill,” or even “Play more like this” for a truly personalized music experience. These new playlists are available to every subscriber of any Apple Music plan — and make using Apple Music, together with Siri, even better. Subscribers to the Apple Music Voice Plan will also have access to Apple Music’s entire lineup of playlists, including favorites like New Music Daily, Rap Life, Today’s Hits, Today’s Country, A-List Pop, R&B Now, and more.
The Apple Music Voice Plan will be available later this fall in 17 countries and regions, including Australia, Austria, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain, Taiwan, the United Kingdom, and the United States.
Apple Music Voice Plan subscribers will get a customized in-app experience with suggestions based on the listener’s music preferences and a queue of recently played music through Siri. Within the app there will also be a dedicated section called “Just Ask Siri” where subscribers can learn tips to optimize Siri for Apple Music.
For access to Apple Music’s premium offerings, including Spatial Audio and Lossless Audio, Lyrics, Music Videos, and more, subscribers can easily switch to Apple Music’s individual plan for AED 19.99 per month or family plan with up to six accounts for AED 29.99 per month at any time.
Pricing and Availability
- The new Apple Music Voice Plan for $4.99 (US) per month is available later this fall in select countries and regions.
The next generation of AirPods
The new AirPods feature spatial audio and industry-leading sound, longer battery life, and an all-new design
Apple announced the third generation of AirPods featuring spatial audio, delivering advanced features and a magical experience in a new contoured design. By combining the power of the H1 chip with an Apple-designed acoustic system, the new AirPods use computational audio to deliver breakthrough sound with Adaptive EQ.
Users can enjoy spatial audio featuring Dolby Atmos in Apple Music, movies, and tv shows, along with dynamic head tracking, across Apple devices. The new AirPods are resistant to sweat and water, and feature a force sensor for easy and intuitive control of music and phone calls. The extended battery life enables up to six hours of listening timeand up to 30 hours of total listening time with the convenient charging case.
AirPods (3rd generation) join the world’s most popular family of headphones and are available to order starting today, and in stores beginning Tuesday, October 26.
All-New Design
The new design of AirPods is lightweight and contoured, sitting at just the right angle for comfort and to direct audio into the ear. For a more subtle appearance, the stem is shorter than the previous generation and features the same intuitive force sensor as AirPods Pro for media control. The new AirPods are resistant to both sweat and water, with an IPX4 rating for both the earbuds and the charging case.
Breakthrough Audio Features
AirPods (3rd generation) build on the great sound quality that AirPods are known for, starting with a custom driver and a high dynamic range amplifier that together produce powerful bass with crisp, clean high frequencies. The microphone is covered by an acoustic mesh to help reduce the sound of wind, so the speaker’s voice comes across distinctly on calls. AirPods also feature AAC-ELD, a superior speech codec that offers full HD voice quality, providing clear, natural communication for FaceTime calls.
The new AirPods use computational audio to bring the breakthrough experiences that customers love on AirPods Pro and AirPods Max — like Adaptive EQ and spatial audio with dynamic head tracking — to even more people.
For an optimal listening experience with rich detail, the new AirPods feature Adaptive EQ that tunes sound in real time based on how AirPods fit in the user’s ear. An inward-facing microphone monitors for sound, and then Adaptive EQ, powered by computational audio, tunes the low and mid frequencies to account for what may be lost due to variances in fit.
Spatial audio creates a three-dimensional theater-like experience, placing sound virtually anywhere in space, and with Dolby Atmos, AirPods have never sounded better. Users can also enjoy this multi-level experience with dynamic head tracking, so music, video, and even Group FaceTime calls feel more immersive than ever before. Using advanced spatial audio algorithms, and by applying directional audio filters to subtly adjust the frequencies that each ear receives, the new AirPods can place sound all around the user.
Magical Experience
With one-touch setup that automatically pairs AirPods with other Apple devices, users can effortlessly enjoy music throughout the day. Audio Sharing allows listeners to share the audio stream between two sets of AirPods, AirPods Pro, or AirPods Max, while using iPhone, iPad, iPod touch, or Apple TV.
A new skin-detect sensor accurately discerns if AirPods are in the ear — versus in a pocket or on a table — and pauses playback when removed. To help with sound clarity, beamforming microphones block out ambient noise and focus on the user’s voice, while users can also enjoy a hands-free experience by simply saying “Hey Siri” for requests.
Longer Battery Life
AirPods (3rd generation) offer an extra hour of battery life over the previous generations, with up to six hours of listening time and up to four hours of talk time. Just five minutes of charging provides about an hour of battery life, and with four additional charges in the case, users can get up to 30 hours of total listening time. AirPods are now also part of the MagSafe ecosystem for convenient wireless charging.
Pricing and Availability
- AirPods (3rd generation) will be available for AED 749 and are available to order from apple.com/store and in the Apple Store app in the US and more than 26 other countries and regions starting today, with availability in stores beginning Tuesday, October 26
Game-changing MacBook Pro with M1 Pro and M1 Max
The new MacBook Pro features a 1080p camera, the best audio system in a notebook, and the most advanced connectivity ever in a MacBook Pro
Apple unveiled the completely reimagined MacBook Pro powered by the all-new M1 Pro and M1 Max — the first pro chips designed for the Mac. Available in 14- and 16-inch models, MacBook Pro delivers groundbreaking processing, graphics, and machine learning (ML) performance whether running on battery or plugged in, as well as amazing battery life — enabling workflows previously unimaginable on a notebook.
The new MacBook Pro also features a stunning Liquid Retina XDR display, a wide range of ports for advanced connectivity, a 1080p FaceTime HD camera, and the best audio system in a notebook. Combined with macOS Monterey, which is engineered down to its core to take full advantage of M1 Pro and M1 Max, the user experience is simply unrivaled. Shattering the limits of what a notebook can do, MacBook Pro is designed for developers, photographers, filmmakers, 3D artists, scientists, music producers, and anyone who wants the world’s best notebook.
The new MacBook Pro joins the 13-inch MacBook Pro with M1 to form the strongest lineup of pro notebooks ever. Customers can order the new 14- and 16-inch MacBook Pro models today, and they will be available beginning Tuesday, October 26.
Two New Pro Chips, Game-Changing Performance
M1 Pro and M1 Max revolutionize the MacBook Pro experience and mark a huge step forward in the transition to Apple silicon on Mac. MacBook Pro with M1 Pro and M1 Max applies a system-on-a-chip (SoC) architecture to pro systems for the first time, featuring fast unified memory and increased memory bandwidth for unparalleled performance with best-in-class performance per watt and industry-leading power efficiency.
M1 Pro takes the groundbreaking architecture of M1 to a whole new level. Featuring a powerful up-to-10-core CPU with eight high-performance cores and two high-efficiency cores, along with an up-to-16-core GPU, M1 Pro delivers up to 70 percent faster CPU performance than M1, and up to 2x faster GPU performance. M1 Pro also delivers up to 200GB/s of memory bandwidth — nearly 3x the bandwidth of M1 — and supports up to 32GB of fast unified memory. Designed to dramatically speed up pro video workflows, M1 Pro adds a ProRes accelerator in the media engine, delivering unbelievably fast and power-efficient video processing.
M1 Max — the world’s most powerful chip for a pro notebook — builds on M1 Pro, taking its amazing capabilities even further. M1 Max features the same powerful 10-core CPU as M1 Pro, and doubles the GPU with up to a massive 32 cores for up to 4x faster GPU performance than M1. It also has up to 400GB/s of memory bandwidth — 2x that of M1 Pro and nearly 6x that of M1 — and up to 64GB of fast unified memory. With even the latest PC laptops topping out at 16GB of video memory, having this huge amount of memory available is game-changing for pro workloads, allowing pros to do things that were previously unimaginable on a notebook.
3D artists on the new MacBook Pro can now easily work with extreme geometry and textures in scenes that pro PC laptops can’t even run.1 M1 Max also offers an enhanced media engine that features two ProRes accelerators for even higher multi-stream performance. As a result, pros can edit up to 30 streams of 4K ProRes video or up to seven streams of 8K ProRes video in Final Cut Pro — more streams than on a 28-core Mac Pro with Afterburner. And for the first time on any Mac, video editors can grade color in HDR on 8K ProRes 4444 video on battery when they’re miles away from the edit bay.
Most Powerful Mac Notebooks Ever
The new MacBook Pro pushes the limits of what a notebook can do, delivering incredible performance and all-new capabilities.
When compared to the previous-generation high-end 13-inch model, the all-new 14-inch MacBook Pro is immensely more powerful.
With the 10-core CPU in M1 Pro and M1 Max, the 14-inch MacBook Pro enables:
- Up to 3.7x faster project builds using Xcode.
- Up to 3x more Amp Designer plug-ins in Logic Pro.
- Up to 2.8x faster computational fluid dynamics performance in NASA TetrUSS.
Featuring the 16-core GPU in M1 Pro and the 32-core GPU in M1 Max, the 14-inch MacBook Pro transforms graphics-intensive workflows with:
- Up to 9.2x faster 4K render in Final Cut Pro with M1 Pro, and up to 13.4x faster with M1 Max.
- Up to 5.6x faster combined vector and raster GPU performance in Affinity Photo with M1 Pro, and up to 8.5x faster with M1 Max.
- Up to 3.6x faster effect render in Blackmagic Design DaVinci Resolve Studio with M1 Pro, and up to 5x faster with M1 Max.
Both M1 Pro and M1 Max are supercharged with a 16-core Neural Engine, allowing users to enjoy faster ML tasks, including:
- Up to 8.7x faster object tracking performance in Final Cut Pro with M1 Pro, and up to 11.5x faster with M1 Max.
- Up to 7.2x faster scene edit detection in 1080p ProRes 422 video in Adobe Premiere Pro.
- Up to 2.6x faster performance when selecting subjects in images in Adobe Photoshop.
When compared to the previous generation, the new 16-inch MacBook Pro delivers massive gains in performance for the most complex workflows in areas that matter most for pros.
Featuring the same powerful 10-core CPU in M1 Pro and M1 Max, the 16-inch MacBook Pro delivers:
- Up to 3x faster computational fluid dynamics performance in NASA TetrUSS.
- Up to 2.1x faster project builds in Xcode.
- Up to 2.1x faster publish performance in Vectorworks.
With the 16-core GPU in M1 Pro and 32-core GPU in M1 Max, the 16-inch MacBook Pro offers faster graphics performance with:
- Up to 2.9x faster combined vector and raster GPU performance in Affinity Photo with M1 Pro, and up to 4.5x faster with M1 Max.
- Up to 2.5x faster render in Maxon Cinema 4D with Redshift with M1 Pro, and up to 4x faster with M1 Max.
- Up to 1.7x faster 8K render in Final Cut Pro with M1 Pro, and up to 2.9x faster with M1 Max.
With the 16-core Neural Engine on both M1 Pro and M1 Max, ML tasks are faster than ever on the 16-inch MacBook Pro, including:
- Up to 4.4x faster scene edit detection in 1080p ProRes 422 video in Adobe Premiere Pro.
- Up to 3.6x faster object tracking performance in Final Cut Pro with M1 Pro, and up to 4.9x faster with M1 Max.
- Up to 1.5x faster performance with M1 Pro and up to 2x faster with M1 Max when selecting subjects in images in Adobe Photoshop.
Industry-Leading Power Efficiency and Extraordinary Battery Life
From pro workflows on the go to everyday tasks, MacBook Pro delivers remarkable power efficiency for breakthrough performance — whether users are plugged in or using the battery — and extraordinary battery life, so they can get even more done on a single charge.
When compared to the previous-generation MacBook Pro on a single charge:
- The 14-inch model delivers up to 17 hours of video playback, which is seven additional hours, while the 16-inch model gets up to a remarkable 21 hours of video playback, which is 10 additional hours — the longest battery life ever on a Mac notebook.
- Developers working in Xcode will be able to compile up to 4x as much code.
- Photographers on the go will get up to 2x longer battery life in Adobe Lightroom Classic when editing images.
Unlike other pro notebooks that lose performance when they are not plugged in, MacBook Pro delivers the same level of performance whether it is plugged in or using the battery. This unprecedented combination of system performance, on-battery performance, and battery life sets MacBook Pro apart from every other notebook.
Designed for Performance
Featuring a beautiful, brand new design, the 14- and 16-inch models of MacBook Pro were designed with a focus on performance and utility. Its all-new aluminum enclosure optimizes internal space for more performance and features. The enclosure is precisely machined around an advanced thermal system that can move 50 percent more air than the previous generation, even at lower fan speeds. The thermal design enables MacBook Pro to deliver phenomenal sustained performance while staying cool and quiet. And because of the efficiency of Apple silicon, the fans never even have to turn on for most tasks users perform every day.
The new MacBook Pro also comes with a Magic Keyboard that is set in a double-anodized black well, which elegantly highlights the backlit glyphs on the keys, and features a full-height function row. Physical function keys — including a wider escape key — replace the Touch Bar, bringing back the familiar, tactile feel of mechanical keys that pro users love. The new keyboard is complemented by the industry-best Force Touch trackpad that is perfect for pro applications.
Featuring the World’s Best Notebook Display
For the first time, MacBook Pro offers a stunning Liquid Retina XDR display. Featuring the mini-LED technology used in iPad Pro, the Liquid Retina XDR display delivers up to 1,000 nits of sustained, full-screen brightness, an incredible 1,600 nits of peak brightness, and a 1,000,000:1 contrast ratio. The extreme dynamic range brings HDR content to life with unbelievable detail in shadows, brilliant specular highlights, deeper blacks, and more vivid colors than ever before.
It has a gorgeous P3 wide color gamut and supports one billion colors for smoother gradients. ProMotion technology also comes to the Mac on this new display, featuring an adaptive refresh rate up to 120Hz. ProMotion automatically varies the refresh rate to match the motion of a user’s onscreen content to help preserve battery life, and makes tasks more fluid and even more responsive. Video editors can also lock in a refresh rate that is optimal for their footage. The combination of the outstanding XDR performance and super-fluid ProMotion technology make this the world’s best notebook display.
Both models come with a larger display than the previous generation — the 16-inch model offers an expansive 16.2-inch display with 7.7 million pixels, the most ever on a Mac notebook. And the 14-inch model gives users more screen real estate than before, with a 14.2-inch active area7 and a total of 5.9 million pixels — more pixels than the prior 16-inch MacBook Pro. The display features even thinner borders and extends up around the camera to provide users with even more room for their content. Whether users are watching a movie or grading 8K video, the new display offers a beautiful cinematic viewing experience.
Most Advanced Connectivity Ever in a MacBook Pro
The new MacBook Pro features the most advanced and versatile connectivity ever on a Mac notebook. Both models feature three Thunderbolt 4 ports to connect high-speed peripherals, an SDXC card slot for fast access to media, an HDMI port for conveniently connecting to displays and TVs, and an improved headphone jack that supports high-impedance headphones.
MagSafe returns to MacBook Pro with MagSafe 3, featuring an updated design and supporting more power into the system than ever before. MagSafe 3 makes connecting a charge cable quick and easy while protecting MacBook Pro. Additionally, fast charge comes to the Mac for the first time, charging up to 50 percent in just 30 minutes. With M1 Pro, users can now connect up to two Pro Display XDRs, and with M1 Max, users can connect up to three Pro Display XDRs and a 4K TV, all at the same time. For wireless connectivity, MacBook Pro also features Wi-Fi 6 and Bluetooth 5.0.
Best Camera and Audio Ever in a Mac Notebook
The new MacBook Pro comes with a 1080p FaceTime HD camera — the best ever in a Mac notebook — doubling resolution and low-light performance. The camera system taps into the powerful image signal processor (ISP) and Neural Engine of M1 Pro and M1 Max for computational video that enhances video quality — so users appear sharper with more natural-looking skin tones.
Delivering a next-level audio experience, the new MacBook Pro has industry-leading, studio-quality mics that have an even lower noise floor, resulting in clearer calls and voice recordings. A high-fidelity six-speaker sound system features two tweeters for a clearer soundstage and four force-cancelling woofers, resulting in 80 percent more bass.
The sound system also supports spatial audio, which creates a sophisticated, three-dimensional listening experience. So whether users are listening to music or watching a movie in Dolby Atmos, they will get a theater-like experience. Altogether, this is the best audio system ever in a notebook.
Pricing and Availability
- The new MacBook Pro models with M1 Pro and M1 Max are available to order today on apple.com/store and in the Apple Store app. They will begin arriving to customers and will be in select Apple Store locations and Apple Authorized Resellers starting Tuesday, October 26.
- The new 14-inch MacBook Pro model starts at AED 8,499, and AED 7,989.45 for education; the 16-inch MacBook Pro model starts at AED 10,599, and AED 9,751.35 for education. Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.
- macOS Monterey will be available as a free software update on Monday, October 25.
Final Cut Pro and Logic Pro updated with powerful new features and unprecedented performance on the all-new MacBook Pro with M1 Pro and M1 Max
Apple updated Final Cut Pro and Logic Pro with powerful new features for creative professionals, and optimizations that take full advantage of the power and performance of the M1 Pro and M1 Max chips in the all-new MacBook Pro.
Professional video editors using Final Cut Pro on the new MacBook Pro can perform tasks never before possible on a Mac, like the ability to play seven streams of 8K ProRes or color grade 8K HDR video with the new Liquid Retina XDR display — a first for any notebook. Final Cut Pro also introduces a new Object Tracker that uses machine learning to automatically detect faces and objects, and match their movement to create beautiful, cinema-quality titles and effects on any Mac.
Logic Pro, Apple’s pro music creation software, now comes with a complete set of tools for authoring spatial audio music — allowing anyone to mix and export their songs in Dolby Atmos for Apple Music. And musicians can use up to 3x as many plug-ins for recording on the all-new MacBook Pro with M1 Max. Final Cut Pro and Logic Pro are Universal apps that build upon the breakthrough performance and pro capabilities of macOS Monterey, and both are available today on the Mac App Store.
Final Cut Pro 10.6
Final Cut Pro comes with innovative new features that allow editors to create beautifully tracked motion graphics and edit Cinematic mode videos recorded on iPhone 13 and iPhone 13 Pro. The app also takes full advantage of the major performance gains enabled by M1 Pro and M1 Max in the all-new MacBook Pro. Video editors can now play seven streams of 8K ProRes at full resolution — over 230 million pixels — and export ProRes video over 5x faster than before.
Today’s update also introduces a new Object Tracker that lets video editors quickly and easily create eye-catching animated graphics that follow the movement of faces or objects in a video. Object tracking analysis is up to 5x faster on the new 16-inch MacBook Pro, and takes advantage of the machine learning capabilities of the Neural Engine in Apple silicon to accelerate the detection of faces and objects in video.
Videos recorded in Cinematic mode on the new iPhone 13 lineup can be edited easily with Final Cut Pro and Motion, giving editors the ability to adjust the depth effect of any shot and use keyframes to change it over time. By simply clicking on a face or object in the viewer, editors can add or delete focus points, all without having to reshoot.
Final Cut Pro companion apps Motion and Compressor also received updates today. With Motion on the new MacBook Pro, a complex project renders up to 2x as fast and can play two streams of 8K video at 5x the frame rate. Graphic artists can now combine object tracking with masks, shapes, 3D objects, behaviors, and filters for stunning visual effects. And a new Neon filter adds an eye-catching glow to images, shapes, text, and more.
On the new MacBook Pro, Compressor can transcode HEVC video up to 2x as fast and transcode ProRes video up to 10x faster. Compressor can also transcode Canon Cinema RAW Light video files to other professional formats like ProRes and H.264 for the first time, and Watch Folders make it simple to automatically encode content placed in a selected folder in the file system.
Logic Pro 10.7
Spatial audio represents the next generation of sound with its revolutionary audio experience and true multi-dimensional sound and clarity. Now with a complete set of mixing and rendering tools, Logic Pro allows anyone to author their songs as Dolby Atmos music files compatible with Apple Music. Musicians, producers, and mix engineers can expand their stereo projects to the surround channels supported by Dolby Atmos, using new mixer and panner controls. In addition, 13 plug-ins within Logic Pro — including Space Designer, Limiter, Loudness Meter, and Tremolo — have also been updated to take advantage of this new creative capability.
Once the songs are published to Apple Music, listeners will be able to enjoy the immersive audio experience on their devices with spatial audio support. With the new MacBook Pro, musicians get workstation-class performance for creating massive spatial audio mixes, can quickly load large sample libraries, and can use up to 3x more plug-ins for recording.
Logic Pro now comes with all the new Producer Packsntroduced in GarageBand this summer. Musicians can use beats, loops, and samples created by today’s biggest hitmakers, including Boys Noize, Mark Lettieri, Mark Ronson, Oak Felder, Soulection, Take A Daytrip, Tom Misch, and TRAKGIRL. Logic users now have access to 2,800 new loops, 50 new kits, and 120 new patches they can use in their own songs — all royalty-free. The update also features the original multitrack project of the hit song “Montero (Call Me by Your Name)” by Lil Nas X — including a Dolby Atmos spatial audio mix of the track.
Pricing and Availability
- Final Cut Pro 10.6 is available today as a free update for existing users, and for AED 1,099.99 for new users on the Mac App Store.
- Motion 5.6 and Compressor 4.6 are also available today as free updates for existing users, and for AED 184.99 each for new users on the Mac App Store.
- Logic Pro 10.7 is also available today as a free update for all existing users, and for AED 749.99 for new users on the Mac App Store.
- Mac users can sign up for a free trial of Final Cut Pro as well as a free trial of Logic Pro. For more information, visit apple.com/final-cut-pro and apple.com/logic-pro. Education customers can purchase the Pro Apps Bundle for Education for AED 749.99
