Apple September Event Roundup: New iPhones, iPads, Apple Watch, and more…

 iPad mini

Apple introduced the powerful new iPad mini — with a larger 8.3-inch Liquid Retina display — in four gorgeous finishes. Featuring the brand new A15 Bionic chip, the new iPad mini delivers up to 80 percent faster performance than the previous generation, making it the most capable iPad mini ever. A new USB-C port allows faster connectivity, and cellular models with 5G bring more flexible mobile workflows. 

New advanced cameras, Center Stage, and support for Apple Pencil (2nd generation)enable new ways for users to capture photos and videos, communicate with loved ones, and jot down their ideas when creativity strikes. The new iPad mini is available to order beginning today, and will be in stores beginning Friday, September 24.

New All-Screen Design in Four Gorgeous Finishes

The new iPad mini delivers an amazing experience in a gorgeous new array of finishes — pink, starlight, purple, and space gray. iPad mini features a larger 8.3-inch Liquid Retina display with narrow borders, all while keeping the same compact footprint. With advanced technologies such as 500 nits of brightness, a P3 wide color gamut, anti-reflective screen coating, True Tone, and full lamination, images and video will be vibrant and come right up to the surface of the glass. And new landscape stereo speakers, combined with the new display, deliver a great movie-viewing experience.

The all-screen design is enabled by moving Touch ID to the top button of iPad mini. Touch ID delivers the same ease of use and secure authentication users know and love — to unlock iPad mini, log in to apps, or use Apple Pay. iPad mini now supports Apple Pencil (2nd generation), which attaches magnetically to iPad mini for wireless charging and pairing.

A15 Bionic Brings Powerful Performance to iPad mini

iPad mini gets a huge performance boost from the new A15 Bionic chip, with its incredibly efficient design that delivers all-day battery life.¹ The 6-core CPU delivers a 40 percent jump in performance, and the 5-core GPU delivers an 80 percent leap in graphics performance compared to the previous generation of iPad mini. A15 Bionic on iPad mini handles even the most demanding tasks — from graphically rich games to pro apps used by designers, pilots, doctors, and more. With its powerful performance and compact design, iPad mini is the ultimate tool users can take anywhere.

Advanced machine learning (ML) functions are powered by a 16-core Neural Engine and new ML accelerators in the CPU, delivering 2x faster ML tasks than its predecessor. Combined with the CPU and GPU, the Neural Engine enables apps to deliver next-level experiences, such as image recognition and natural language learning. With iPadOS 15, powerful new ML features include Live Text, which uses on-device intelligence to recognize text in photos that users can take action on, and even translates text from photos into seven different languages.

Center Stage Comes to iPad mini with New Advanced Cameras

The Center Stage experience on iPad Pro is now available on iPad mini, so users can enjoy even more engaging video calls. An updated Ultra Wide front camera with a new 12MP sensor and a much larger field of view enable Center Stage, which automatically pans the camera to keep users in view as they move around. When others join in, the camera detects them too, and smoothly zooms out to easily include them in the conversation.

The back camera now features a 12MP sensor with Focus Pixels and a larger aperture to capture sharp, vivid photos. The back camera also features a True Tone flash, perfect for capturing images in low light. With a new ISP in A15 Bionic, users will also see remarkably natural-looking photos with Smart HDR, which improves image quality by recovering details in shadows and highlights.

5G and USB-C for Faster Connectivity

With 5G now available on iPad mini, customers can do even more with faster wireless connectivity on the go. 5G allows iPad mini to reach peak speeds of up to 3.5Gbps in ideal conditions.³ Users can now stay connected and be even more productive wherever they are — from everyday activities like friends playing games, to field service technicians working onsite. Combined with continued support for Gigabit LTE and eSIM, iPad mini offers incredible flexibility when users need to get connected. Wi-Fi 6 ensures even faster Wi-Fi connections as well.

iPad mini now features a USB-C port for up to 5Gbps data transfer, which is 10x faster than the previous generation, and connects to a vast ecosystem of USB-C accessories, including cameras and external storage and displays up to 4K. USB-C enables workflows with high-bandwidth input and output for everyday users and creative professionals alike — perfect for a photographer connecting cameras when shooting on location, or a doctor conducting an ultrasound remotely.

Pricing and Availability

• The new iPad mini is available to order beginning today on apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability beginning Friday, September 24.
• Wi-Fi models of iPad mini are available with a starting price of AED 2,129 and Wi-Fi + Cellular models start at AED 2,729. The new iPad mini, in 64GB and 256GB configurations, comes in pink, starlight, purple, and space gray finishes.
• iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Monday, September 20, and ships for free with the new iPad mini. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.
• Apple Pencil (2nd generation), available for purchase separately, is compatible with iPad mini for AED 529.
• The new Smart Folio for iPad mini is available for AED 249 in black, white, dark cherry, English lavender, and electric orange.

iPad

Apple introduced the new iPad (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life.¹ Starting at just AED 1,399, the new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with Center Stage, support for Apple Pencil (1st generation) and Smart Keyboard,theintuitive iPadOS 15, and twice the storage of the previous generation. The new iPad is available to order beginning today on apple.com, and in stores beginning Friday, September 24.

A13 Bionic with Neural Engine Brings More Performance to iPad

The new iPad comes equipped with the powerful A13 Bionic chip, delivering a 20 percent performance boost over the previous generation. This makes the new iPad up to 3x faster than the best-selling Chromebook,and up to a whopping 6x faster than the best-selling Android tablet.² The added performance will allow users to seamlessly run advanced apps and games on the most affordable iPad. The Neural Engine in A13 Bionic also powers next-level machine learning capabilities, including Live Text coming in iPadOS 15, which uses on-device intelligence to recognize text in a photo that users can take action on.

Advanced 12MP Ultra Wide Front Camera with Center Stage

The Center Stage experience on iPad Pro is now available on iPad, enabled by the new 12MP Ultra Wide front camera and Neural Engine, so users can enjoy even more engaging video calls. As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps. Whether catching up with loved ones virtually or using iPad in a remote learning environment, Center Stage makes the experience of connecting more engaging than ever.

10.2-inch Display Features True Tone for an Enhanced Viewing Experience  

For the first time, True Tone comes to the beautiful 10.2-inch Retina display on iPad. A new, upgraded ambient light sensor enables True Tone, which adjusts screen content to the color temperature of a room. True Tone on the new iPad makes images appear more natural and provides users with a more comfortable viewing experience in all lighting environments.

Double the Storage to Do More on the Go

With its thin and light design and cellular option,³ iPad gives users the freedom to work, learn, play, and connect at home or on the go. The new iPad starts with 64GB of storage — double the storage of the previous generation — offering even more value to iPad users. A 256GB option is also available for users looking to store more apps, games, photos, and videos.

Pricing and Availability

• The new iPad is available to order beginning today on apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability beginning Friday, September 24.
• Wi-Fi models of iPad are available with a starting price of AED 1,399, and Wi-Fi + Cellular models start at AED 1,949, in silver and space gray finishes. The new iPad starts with 64GB of storage — double the storage of the previous generation. A 256GB option is also available.
• iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Monday, September 20, and ships for free with the new iPad. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.
• Apple Pencil (1st generation), available for purchase separately, is compatible with iPad (9th generation) for AED 399 .
• Smart Keyboard for iPad is available for purchase separately for AED 629  with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.
• Smart Cover for iPad is available for AED 199 in black, white, and English lavender.

Apple Watch

Apple announced Apple Watch Series 7, featuring a reengineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever. The narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. 

The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. Apple Watch Series 7 also features a user interface optimized for the larger display, offering greater readability and ease of use, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life,now complemented by 33 percent faster charging.

Apple Watch Series 7 is the most durable Apple Watch ever, with a stronger, more crack-resistant front crystal. It is the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.

The newest Apple Watch continues to offer indispensable tools for health and wellness, including an electrical heart sensor and ECG app, and a Blood Oxygen sensor and app. watchOS 8 helps customers stay healthy, active, and connected through new workout types, the new Mindfulness app, innovative accessibility features, greater access with Apple Wallet, and more capabilities with the Home app, along with enhancements to Messages and the Photos app.

Apple Watch Series 7 introduces five beautiful new aluminum case finishes, along with a range of new band colors and styles. The entire Apple Watch Series 7 lineup will be available later this fall. 

New Design and Optimized User Interface

The stunning display of Apple Watch Series 7 offers nearly 20 percent more screen area and thinner borders at just 1.7 mm — 40 percent smaller than those on Apple Watch Series 6. Through an innovative design that maximizes the screen area while minimally changing the dimensions of the overall case size, Apple Watch Series 7 is available in 41mm and 45mm sizes. 

While the wrist is down, the Always-On Retina display is up to 70 percent brighter indoors than that of Apple Watch Series 6, making it easier to see the watch face without having to lift the wrist or wake the display.

The user interface is optimized to take advantage of the shape and size of the new display. Apple Watch Series 7 offers two additional larger font sizes, and a new QWERTY keyboard that can be tapped or swiped with QuickPath — allowing users to slide a finger to type — and utilizes on-device machine learning to anticipate the next word based on the context, making text entry easier and faster. 

With watchOS 8, larger menu titles and buttons in apps like Stopwatch, Activity, and Alarms also make the screen even simpler to interact with.

Most Durable Apple Watch Ever

Apple Watch Series 7 features a redesigned front crystal with a stronger and more robust geometry that is over 50 percent thicker than that of Apple Watch Series 6, making it more crack-resistant without compromising optical clarity. Apple Watch Series 7 is also certified IP6X dust-resistant, making it more durable in environments like the beach or the desert, while still maintaining excellent swimming performance with a water resistance rating of WR50. 

Faster Charging

Apple Watch Series 7 provides all-day 18-hour battery life on a single charge, and 33 percent faster charging compared with Apple Watch Series 6, through a new charging architecture and Magnetic Fast Charger USB-C Cable.⁵

Apple Fitness+

On Monday, September 27, Apple Fitness+, the first fitness service built entirely around Apple Watch, will introduce a new body-conditioning workout type with Pilates and a simple way to practice mindfulness anywhere, anytime, with guided Meditation. Fitness+ is also introducing a new program called Workouts to Get Ready for Snow Season, featuring two-time Olympic gold medalist and five-time world champion skier Ted Ligety, along with Fitness+ trainer Anja Garcia. Later this fall, Fitness+ will introduce Group Workouts with SharePlay, where users can work out with up to 32 people at once to keep each other motivated. 

Later this year, Fitness+ will be expanding to 15 new countries — Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates — where it will be available in English with subtitles in six languages, so more people around the world can experience the workouts led by a diverse and inclusive team of trainers whose approach is welcoming to all.

Availability

• All Apple Watch Series 7 models will be available later this fall.
• Apple Watch SE with USB-C charging cable, new Apple Watch bands, and Apple Watch Nike bands will be available to order today from apple.com/store and the Apple Store app, with availability in stores beginning Thursday, September 16.
• Apple Watch Hermès Series 7 and new Apple Watch Hermès bands will be available later this fall.

iPhone 13

Apple introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colors. Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. 

iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience. 

iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED,¹ with pre-orders beginning Friday, September 17, and availability beginning Friday, September 24.

Beautiful and Durable Design with Amazing Battery Life

iPhone 13 and iPhone 13 mini have been redesigned on the inside and out, and come in five gorgeous colors featuring a durable flat-edge design and an elegant aluminum frame. The 6.1-inch and 5.4-inch displays² feature Ceramic Shield on the front, exclusive to iPhone and tougher than any smartphone glass. Both models have an industry-leading IP68 rating for water resistance,³ and are designed to protect against spills from common liquids. A redesigned rear camera layout with diagonally arranged lenses enables the advanced dual-camera system, and a redesigned TrueDepth camera system is smaller while still packing in the same breakthrough technologies, including Face ID, the most secure facial authentication in a smartphone, but offering more display area. 

The improved Super Retina XDR OLED displays deliver an incredible contrast ratio for true blacks and a 28 percent increase in max outdoor brightness at 800 nits, with higher peak brightness for HDR content like photos and videos at 1200 nits, all while being more power efficient.

Major battery life improvements come to both iPhone 13 and iPhone 13 mini, made possible by A15 Bionic, more efficient components, a larger battery, and power optimizations from a deep integration of hardware and software. iPhone 13 delivers incredible all-day battery life,⁴ offering up to two and a half more hours in a day than iPhone 12, and iPhone 13 mini provides up to an hour and a half more in a day than iPhone 12 mini.

The Most Advanced Dual-Camera System in iPhone

iPhone 13 and iPhone 13 mini represent a massive leap in camera design with advancements in hardware and computational photography that deliver stunning photos and videos. The new Wide camera, with 1.7 µm pixels, comes with the biggest sensor ever in an iPhone dual-camera system and is capable of gathering 47 percent more light for less noise and brighter results. Sensor-shift OIS — a technology introduced in iPhone 12 Pro Max and not found in any other smartphone — also comes to the Wide camera, even in the more compact iPhone 13 mini. It stabilizes the sensor instead of the lens so shots are more steady, while the custom-designed Ultra Wide camera with a new sensor captures images with more detail in the dark areas of photos and videos with less noise.

Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro,⁵ making the iPhone 13 lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR. Both models also offer HDR video recording with Dolby Vision — from capture to editing and sharing — now supported for 4K up to 60 fps on all cameras.

A faster Neural Engine in A15 Bionic, new image signal processor (ISP), and advancements in computational photography power all-new features on iPhone 13 and iPhone 13 mini. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. The dual-camera system and power of computational photography support Smart HDR 4, now with improved color, contrast, and lighting for each subject in a group photo, including in challenging conditions, making images more true to life, as well as improved Night mode. And the TrueDepth camera supports all the amazing new camera features, including Cinematic mode, Photographic Styles, Smart HDR 4, and more.

A15 Bionic: The Engine of iPhone 13

A15 Bionic is much faster than the competition, delivering more performance and better power efficiency, making everything even more fluid in the iPhone 13 lineup. It uses 5-nanometer technology and has nearly 15 billion transistors to tackle the most demanding tasks, including the latest computational photography features. A new 6-core CPU with two high-performance cores and four high-efficiency cores is up to 50 percent faster than the competition, the fastest in any smartphone, and handles demanding tasks smoothly and efficiently, while the new 4-core GPU is up to 30 percent faster than the competition and enables more lifelike visuals and lighting effects in graphics-intensive games. The new 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. Major advancements to the next-generation ISP, paired with computational photography and powerful camera hardware, combine to create the new dual-camera system.

5G Experiences in More Places

The world is quickly moving to 5G, and iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy content. The customized hardware design in the iPhone 13 lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance.⁶ By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more. With iOS 15, SharePlay⁷ on 5G will unlock powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds aren’t needed.

Pricing and Availability

• iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities. 
• Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 and iPhone 13 mini beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.
• Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.
• Customers can get iPhone 13 for AED 3,399 before trade-in, and iPhone 13 mini for AED 2,999 before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations.⁹
• iPhone 13 and iPhone 13 mini are also available through Apple Authorized Resellers and select carriers.

iPhone 13 Pro / Pro Max

Apple introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. 

The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. 

New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.

The Most Advanced Cameras Ever on iPhone

With new sensors and lenses for all three rear cameras, optimized to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilization (OIS) — unique to iPhone — is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.

The new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper. The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software also unlock something never before possible on iPhone: macro photography. Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimeters. Macro also extends to video including Slo-mo and Time-lapse. iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.

A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. For the first time ever, Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro Max, including the Telephoto camera, and with Smart HDR 4, users can expect improved color, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.

A Massive Leap in Smartphone Video

Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro,¹ making the lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.

iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes,² an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher color fidelity and less compression.³ This powerful new pro workflow is enabled by the new camera hardware, advanced video encoders and decoders in A15 Bionic, and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.

A15 Bionic with 5-core GPU for Best-in-Class Performance

A15 Bionic in the iPhone 13 Pro lineup is even more advanced, offering impressive power and efficiency, and driving the incredible new display, camera, and video features never before possible on iPhone. With 5-nanometer technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 percent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features. The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently. A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. And major advancements to the next-generation ISP provide improved noise reduction and tone mapping.

Super Retina XDR with ProMotion: A Brighter, More Responsive Display

iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced display ever on iPhone, Super Retina XDR with ProMotion, supporting an adaptive refresh rate from 10Hz to 120Hz, for fast frame rates when users need it and preserving battery life when they don’t. Offered in both 6.1-inch and 6.7-inch sizes,⁴ the intelligent new display leverages a more efficient OLED panel, new display engine of A15 Bionic, faster GPU performance, always-on touch coprocessor, and is custom designed to operate with iOS 15, making gestures, animations, and activities like gameplay feel faster and more responsive. This is the brightest display ever on iPhone with up to 25 percent higher max outdoor brightness, at 1000 nits, so users will experience amazing resolution, color, and contrast whether casually scrolling through the web or watching HDR videos.

Redesigned Inside and Out, Durable Design, and a Huge Leap for Battery Life

The all-new Pro lineup features a premium flat-edge design, crafted with exceptional materials, including the surgical-grade stainless steel band, with an elegant finish that is resistant to abrasion and corrosion, and a textured matte glass back. Both models are available in four striking colors including the all-new sierra blue, created using multiple layers of nanometer-scale metallic ceramics applied across the surface for a stunning and durable finish. iPhone 13 Pro and iPhone 13 Pro Max are protected by the Ceramic Shield front cover, exclusive to iPhone and tougher than any smartphone glass, offering amazing durability and drop performance. With a 20 percent smaller area to house the TrueDepth camera system, both models feature more viewing area on the display, while still packing in innovative technologies like Face ID, the most secure facial authentication in a smartphone. The rear camera system introduces a new design with beautiful stainless steel trim surrounding each sapphire crystal lens, and the Pro lineup is designed to protect against spills from common liquids with an industry-leading IP68 rating for water resistance.⁵

On the inside, A15 Bionic, more power-efficient components, a larger battery, and power optimizations made possible by the tight integration of hardware and software enable amazing all-day battery life⁶ for both Pro models, with iPhone 13 Pro Max offering the longest battery life ever in an iPhone. iPhone 13 Pro will last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max.

Pricing and Availability

• iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.
• Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.
• Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.
• Customers can get iPhone 13 Pro for AED 4,199 and iPhone 13 Pro Max for AED 4,699 from apple.com/store, in the Apple Store app, and at Apple Store locations.¹⁰
• iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorized Resellers and select carriers.