LG Electronics today marked the start of InnoFest, its two-day innovation festival attracting over 250 retailers, partners and customers from across the region. Hosted under the theme ‘Innovation for a Better Life’, the event reaffirms LG’s commitment and underlines its robust plans for the Middle East & Africa region.
The Middle East region has witnessed an exponential growth over the years and riding along with this fast paced development and while keeping pace with it, we at LG Electronics have robust plans for the region and we envision to become a leader by offering an edge over global competition. We are strengthening our line-up by introducing new and innovative products to the existing large portfolio of products that we already possess, said Kevin Cha, Executive Vice President at LG Electronics for the Middle East & Africa region said,
From the OLED TVs to the TWIN Wash™ washing machines, and everything in between, InnoFest 2016 laid the ground for a showcase of LG’s product line-up. LG’s latest and premium LG SIGNATURE line-up was also highlighted at the show.
LG’s new LG SIGNATURE range of premium products includes the latest 4K OLED TV, a high tech refrigerator, washing machine and an air purifier. The LG SIGNATURE design concept was to make the product appear more intuitive while maintaining a minimalistic design.
While the LG SIGNATURE OLED TV is a leap forward in design with the screen looking like a floating sheet of glass that eliminates everything except the picture quality, the LG SIGNATURE refrigerator adds some innovative features that are designed to make the product more intuitive, more efficient and more convenient.
LG’s SIGNATURE Air Purifier comes with a transparent panel to make the air purification a visual experience as the Aqua Cyclone feature uses water to filter out chemicals and contaminants to bring the room to comfortable humidity levels.
As part of InnoFest 2016, LG discussed its robust plans to expand and enhance its product line-up across the Middle East & Africa region including its strengths in designing and developing stylish products with smarter localized solutions and unveiled its plans for the LG SIGNATURE Line-up during the year.
From the Home Appliances category, LG’s front loading washing machine stole the show with its TWIN Wash™ System as it gives consumers the power to wash two loads of laundry at the same time.
While InnoFest not only showcases our product strength, it creates an impeccable opportunity for us to focus on the many relationships we cultivate with our retailers and distributors who believe in the LG brand and have made us a household name in the region. We thank our partners and customers for their support and trusting in the LG brand for its innovation and product excellence, Mr Cha added.
