Twitter has been evolving in the past few years (sometimes not in a favourable direction) and in their latest experiment, users will be given the option to purchase products directly from within a tweet.
https://www.youtube.com/watch?v=dEGk5LRumJM
At the moment the service is rolled out to select users in the USA with some partnered brands, but if this eventually gets the greenlight for the masses it could be a huge deal for companies, brands, artists, and charities. Users typically do not want like to “leave” a page and go to a company’s site and browse the catalogue and sign up for payments; the ability to purchase products from within twitter opens up opportunities for purchases that would have otherwise had higher drop-out rates.
As for payment credentials, Twitter promises that they are securely encrypted. More information on this will be rolled out in the following weeks.
Source: Twitter
