Twitter today Unveiled Twitter Engage, a new, standalone app to help popular celebrities interact with their fans and grow and retain an audience. Twitter Engage will provide influential users with an easy way to monitor engagement and offer new analytics on how their Tweets are performing.
Select creators will now be able to upload and monetize their content directly within the app. Twitter also announced that starting today, everyone can create and share videos up to 140 seconds on Twitter, and a select group of Vine creators will begin beta testing longer Vine videos. Vine is also exploring monetization opportunities with Twitter’s Amplify Open program to help creators make money on Vine.
Video is becoming increasingly central to the real-time conversations happening on Twitter, said Jack Dorsey, Twitter CEO and co-founder. We’re investing heavily in videos and creators. We want to be the best place for creators and influencers to build an audience and make it easier for creators to make money on Twitter, and soon Vine.
Updates for creators and fans include:
- Longer Videos on Twitter and Vine: Everybody will be able share longer videos on Twitter, and people will begin to see longer videos on Vine. Where previously consumer video uploads were limited to 30 seconds, today anyone can create and share videos up to 140 seconds on Twitter. And, starting with a small group, creators will be able to add a longer video to their Vine, turning the six second Vine into a trailer for a bigger story. Vine is also
- Improved browsing: Twitter also announced a new video viewing experience that will make it easy to discover videos and Vines on Twitter. By simply tapping on a video Tweet or Vine in the Home timeline, people can now launch a new, full-screen interface with more suggested video Tweets below.
Twitter Engage is available in the USA today to download on the Apple App Store. People can now start uploading longer videos on Twitter, and may begin seeing longer Vine videos. The new video discovery experience will be available on iOS and Android soon.
