How else would a company turn around their losses? Sony thinks that crowdfunding is the answer. The company has launched its own crowdfunding site called Test Flight (in Japanese only for now).
Test Flight will feature projects and gadgets brought forward by employees and a new division headed by Kaz Hirai to boost innovation at the company.
One of the projects already on Test Flight is the HUIS remote control. HUIS is a customizable control for a smart home, which allows users to configure different interfaces for different scenarios, like turning off all the lights when you leave the house.
https://www.youtube.com/watch?v=uZogq_qBRoU
Could this work for Sony? what do you think? hit us with your comments below.
