The North Face has unveiled its Mountain Athletics training app for sports enthusiasts across the United Arab Emirates. The digital training platform, offering goal-oriented training sessions, complements the launch of its new Mountain Athletics apparel and footwear line and provides a functional tool for all runners competing in The North Face Rock Run 2016 taking place on April 1 in the breathtaking wadis of Ras Al Khaimah. The online platform provides personalized, sport-specific training, exercise demonstrations and tips from The North Face Global Athlete team, all rooted in the brand’s unique outdoor heritage of setting goals, pushing personal limits and having more fun in the outdoors.
The app, which is available only for iPhones is free to download from the iTunes Store, the Mountain Athletics training app is a seamless extension of training offerings and acts like a pocket personal trainer with expanded functionality, instant goal tracker updates, and interactive social features to help the trainee stay motivated and focused on the go. The app, divided into three sport-specific sections, guides progressive explorers on a six-week program geared towards helping achieve their goals. It has sport-specific programs which customize trainings for specific outdoor sports to build strength, endurance, and durability for each individual athlete.
The North Face Unveils Mountain Athletics App in the UAE
