In a bid to change Apple Music for the better, the technology company will attempt to have the music service undergo a number of changes, such as integrating its streaming and download options, and expand its radio service to make it more intuitive to use, according to Bloomberg.
Heading the new change is content head Robert Kondrk and Nine Inch Nails frontman Trent Reznor, following a change in management. Design chief Jony Ive’s team also has provided input (hopefully with the lights on), along with Iovine and Eddy Cue, the senior vice president in charge of Internet services.
However, according to Bloomberg’s report there may be some infighting. Iovine, the longtime producer and music industry insider, has become the biggest champion for streaming at Apple, pushing executives such as Cue, who oversees all of Apple’s Internet services, to invest more. While Iovine’s connections make him valuable, they’re also a source of friction inside Apple. There were times when they were in the middle of negotiations with an artist’s managers and labels while, unbeknownst to them, Iovine was carrying out his own separate discussions, according to people familiar with the matter.
Change is sorely needed for Apple Music; despite having more that 13 million subscribers the service has been criticized for its confusing interface (we took a look at it and noticed it could get cluttered quite quickly) and a lack of features compared to other streaming services out there.
The overhaul is expected to be unveiled at the company’s Worldwide Developers Conference in June. The changes will be accompanied by a marketing blitz to lure more customers to the $10-per-month streaming service.
Source: Bloomberg
