LIFESTYLE
Apple launches Relax campaign spotlighting Saudi filmmakers and iPhone storytelling
Apple has introduced its latest “Relax” campaign, a new creative initiative directed by Saudi filmmaker Ali Kalthami and featuring a group of Saudi-based content creators. The campaign centers on mobile…
Levi’s Fit for Life Season 3 focuses on everyday women’s denim in the Middle East
Levi’s Fit for Life Season 3 arrives as the latest regional installment in the brand’s ongoing effort to align its women’s denim offering with everyday use rather than seasonal spectacle.…
Dyson enters scalp care with Amino acid-based leave-in formula
Dyson Beauty is expanding into scalp care with the launch of Dyson Amino™, a leave-in foaming scalp treatment positioned as the brand’s first formulation developed specifically for scalp health. Introduced…
Louvre Abu Dhabi turns artworks into wayfinding across the UAE
Louvre Abu Dhabi has introduced a location-based outdoor campaign that uses reproductions of artworks from its collection as functional street signage, aiming to make the museum more visible and accessible within…
All the Grammy Awards 2026 winners, from major categories to genre awards
The 68th annual Grammy Awards closed out another competitive awards season, reflecting a year shaped by streaming dominance, genre crossover, and continued shifts in how music reaches global audiences. From…
Lego Crocs collaboration launches with maximum confidence and zero restraint
Lego and Crocs have announced a multi-year partnership, a sentence that already feels like the setup to a joke before you even see the product. The opening act of this collaboration is the…
Nespresso updates its Vertuo lineup with the new Vertuo Up
Nespresso has introduced the Vertuo Up, its first new Vertuo pod coffee machine in several years, marking a relatively rare update to the company’s single-serve hardware lineup. The release follows the…
Shark Beauty brings Shark Glam Multi-Styler to the UAE
Shark Beauty has officially introduced its Shark Glam Straight, Waves & Curls Multi-styler (HD6052SME) to the UAE market, expanding its footprint in the region’s competitive haircare category. The launch marks the…
Dubai Police warn parents about the rise of deadly social media challenges
Authorities in Dubai have raised renewed concerns about the spread of dangerous social media challenges that continue to circulate among teenagers and young users. Dubai Police say these trends, often presented as harmless online…
L’Oréal’s CES 2026 beauty tech focuses on flexibility and lower heat
At CES 2026, L'Oréal continued its long-running effort to place consumer beauty devices alongside mainstream personal tech. This year’s announcements focus on two familiar categories—LED skincare and heat-based hair styling—but with design and…
Dubai Police warn public over rise in fake ticket scams online
Authorities in Dubai have issued a renewed warning to residents and visitors amid a rise in online scams linked to fake tickets for concerts, entertainment events, sporting fixtures, and travel…
KT Desert Drive 2025 draws record turnout in Ras Al Khaimah
More than 600 participants across over 400 vehicles gathered in Ras Al Khaimah for the seventh edition of KT Desert Drive, reflecting the continued growth of organised off-road driving experiences…
G-SHOCK revisits Evangelion with a new anniversary collaboration in the UAE
Casio Middle East & Africa has introduced the G-SHOCK x Neon Genesis Evangelion collaboration in the UAE, marking 30 years since the anime series first aired. The release arrives as…
Seiko and the Pink Panther collaborate on a restrained limited edition release
Seiko’s latest collaboration pairs the long-running Seiko 5 Sports line with one of animation’s most recognizable figures, the Pink Panther. Rather than relying on flashy marketing language, the limited-edition release…
CASIO brings new G-SHOCK lineup to Sole DXB as festival influence grows
CASIO Middle East and Africa will bring G-SHOCK back to Sole DXB in December 2025, marking another appearance at the regional festival that blends fashion, music, art, and design. The…
CASIO launches limited MRG-B5000HT in the UAE with focus on Japanese metalwork
CASIO Middle East & Africa has introduced the MRG-B5000HT, a limited-edition model in the G-SHOCK MR-G series that draws on traditional Japanese metalworking while updating one of the brand’s earliest…
noon Yellow Friday deals are live: the biggest discounts shoppers will see this year
The Yellow Friday Sale returns this year with a long stretch of markdowns across noon’s various services, reflecting how major regional e-commerce events have evolved into multi-platform campaigns rather than…
Biver debuts nine-piece Automatique lineup at Dubai Watch Week
Biver has arrived at Dubai Watch Week with a broad set of nine Automatique models, using the event as a platform to define the aesthetic direction of the brand’s next…