LIFESTYLE
Primark opens second Dubai store at City Centre Mirdif
Primark has opened its second store in Dubai at City Centre Mirdif, arriving just two weeks after its initial UAE location at Dubai Mall. The move forms part of the…
Primark opens first Dubai store as UAE retail expansion begins
Primark has entered the UAE retail market with the opening of its first store in Dubai, located in The Dubai Mall, marking a regional expansion in partnership with Alshaya Group.…
Fujifilm QuickSnap partners with Tayeb Santo to spotlight analog photography
Analog photography continues to find renewed interest among younger creators, and Fujifilm is leaning into that momentum with a regional campaign centered on its QuickSnap single-use film camera. In February…
Dyson brings home and hair technology showcase to Dubai Mall this February and March
Shoppers at Dubai Mall will have the opportunity to test Dyson products in person as the company hosts a temporary showcase at the Star Atrium from 24 February to 8…
Dyson Red Velvet and Gold return to the UAE
Dyson is reintroducing its Red Velvet and Gold colourway for Ramadan 2026 in the UAE, bringing back a limited-edition finish across selected haircare devices. The return of the Dyson Red…
Gran Turismo 7 launches UAE Time Trial Challenge ahead of Abu Dhabi World Series debut
Gran Turismo 7 is introducing the UAE Time Trial Challenge as anticipation grows for the Gran Turismo World Series Middle East debut, scheduled to take place at Space42 Arena in…
Your essential guide to Instax cameras for Ramadan gatherings, iftar nights, and family memories
Ramadan 2026 is underway across the UAE and the Gulf, bringing with it evenings of shared iftar meals, late-night suhoor gatherings, and quieter moments of reflection at home. For many…
Apple launches Relax campaign spotlighting Saudi filmmakers and iPhone storytelling
Apple has introduced its latest “Relax” campaign, a new creative initiative directed by Saudi filmmaker Ali Kalthami and featuring a group of Saudi-based content creators. The campaign centers on mobile…
Levi’s Fit for Life Season 3 focuses on everyday women’s denim in the Middle East
Levi’s Fit for Life Season 3 arrives as the latest regional installment in the brand’s ongoing effort to align its women’s denim offering with everyday use rather than seasonal spectacle.…
Dyson enters scalp care with Amino acid-based leave-in formula
Dyson Beauty is expanding into scalp care with the launch of Dyson Amino™, a leave-in foaming scalp treatment positioned as the brand’s first formulation developed specifically for scalp health. Introduced…
Louvre Abu Dhabi turns artworks into wayfinding across the UAE
Louvre Abu Dhabi has introduced a location-based outdoor campaign that uses reproductions of artworks from its collection as functional street signage, aiming to make the museum more visible and accessible within…
All the Grammy Awards 2026 winners, from major categories to genre awards
The 68th annual Grammy Awards closed out another competitive awards season, reflecting a year shaped by streaming dominance, genre crossover, and continued shifts in how music reaches global audiences. From…
Lego Crocs collaboration launches with maximum confidence and zero restraint
Lego and Crocs have announced a multi-year partnership, a sentence that already feels like the setup to a joke before you even see the product. The opening act of this collaboration is the…
Nespresso updates its Vertuo lineup with the new Vertuo Up
Nespresso has introduced the Vertuo Up, its first new Vertuo pod coffee machine in several years, marking a relatively rare update to the company’s single-serve hardware lineup. The release follows the…
Shark Beauty brings Shark Glam Multi-Styler to the UAE
Shark Beauty has officially introduced its Shark Glam Straight, Waves & Curls Multi-styler (HD6052SME) to the UAE market, expanding its footprint in the region’s competitive haircare category. The launch marks the…
Dubai Police warn parents about the rise of deadly social media challenges
Authorities in Dubai have raised renewed concerns about the spread of dangerous social media challenges that continue to circulate among teenagers and young users. Dubai Police say these trends, often presented as harmless online…
L’Oréal’s CES 2026 beauty tech focuses on flexibility and lower heat
At CES 2026, L'Oréal continued its long-running effort to place consumer beauty devices alongside mainstream personal tech. This year’s announcements focus on two familiar categories—LED skincare and heat-based hair styling—but with design and…
Dubai Police warn public over rise in fake ticket scams online
Authorities in Dubai have issued a renewed warning to residents and visitors amid a rise in online scams linked to fake tickets for concerts, entertainment events, sporting fixtures, and travel…