Luxury electric vehicle manufacturer, Lucid Group, Inc., is making waves in the Middle East with the opening of its second retail location in Dubai. Situated at City Walk, a popular open-air destination, the Dubai Studio signifies Lucid’s dedication to bringing its award-winning Lucid Air to more drivers worldwide.
Faisal Sultan, Lucid’s Vice President and Managing Director for the Middle East, highlighted the region’s growing interest in sustainable energy and electric vehicle ownership. With studios now established in Riyadh and Dubai, Lucid is well-positioned to provide a unique and innovative experience to drivers in the Middle East and beyond.
The Dubai Studio offers a digitally focused, personalized experience, allowing customers to explore the Lucid brand and its products in a setting that showcases the company’s distinctive design philosophy. Visitors can get a close look at the acclaimed Lucid Air and learn about the advanced technology behind it, all designed and engineered in California.
Located in the heart of Dubai, the new studio strengthens Lucid’s presence in the Middle East and signifies its commitment to providing exceptional electric vehicles in the region. With the addition of this latest location, Lucid now boasts 38 studios globally. Moreover, to ensure comprehensive service support, Lucid is also launching its first service center in Dubai Investment Park.
Lucid Air models are now available in the UAE, with prices starting at AED 309,750 for the Air Pure Rear-Wheel Drive.
