Lucid has opened a new Studio in Al Khobar, expanding its retail and customer-service footprint across Saudi Arabia and completing a three-city presence that now includes Riyadh, Jeddah, and the Eastern Province. The move reflects the company’s ongoing effort to strengthen its position in a market where EV adoption is growing and government policy continues to emphasize electrification and locally anchored manufacturing.
The Al Khobar location serves as another touchpoint for potential buyers to experience the Lucid Air and the recently introduced Lucid Gravity. While the announcement highlights the vehicles’ design, range, and technology, the broader intent is to provide a structured environment where customers can explore options, configure vehicles, and access aftersales support. As with Lucid’s other studios in the region, the space offers both in-person and virtual consultation formats, with an emphasis on a streamlined, digitally guided experience.
Lucid frames the new studio as part of a larger strategy to support the Kingdom’s EV sector, a message echoed by Faisal Sultan, the company’s Middle East president. He noted that expanding in the Eastern Province allows Lucid to better serve a growing customer base while aligning with Saudi Arabia’s wider sustainability and mobility goals. The region is also economically significant, and proximity to customers there allows the company to reduce friction across the sales and service experience.
The expansion also ties into Lucid’s manufacturing footprint in the country. The company operates within the King Salman Automotive Cluster, where its facility is undergoing further development. Strengthening the retail side while scaling local production is consistent with Lucid’s efforts to build a more comprehensive ecosystem in the Kingdom — one intended to support sales, service, and long-term brand visibility in a competitive and policy-driven landscape.
Inside the Al Khobar Studio, visitors can evaluate the Lucid Air, currently positioned as the longest-range EV on the market, and the Lucid Gravity, a three-row SUV aimed at families and larger groups. Showcasing both vehicles allows the company to present a broader product range to regional customers whose needs vary between long-distance commuting and multi-passenger capability.
With the opening of the new Studio, Lucid continues to refine how it presents its vehicles in the Middle East, focusing on accessibility, customer engagement, and local market integration rather than rapid expansion alone.
