At Made On YouTube, the platform unveiled a suite of upcoming AI-powered capabilities that will help both new and established creators and artists globally including across the Middle East and North Africa to create, edit, and share content in bold new ways. These AI-powered tools will help unlock powerful new forms of creative expression, take the friction out of the creative process, and allow YouTube creators to reach more viewers.
Showcasing the limitless potential AI can bring to creators, artists and the creative industry, today’s key announcements include:
The introduction of Dream Screen, a new generative AI feature to unlock creative expression on Shorts: YouTube will introduce Dream Screen, a new experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts simply by typing an idea into a prompt for creators. With Dream Screen, creators will be able to generate new, fantastic settings for their Shorts that are only limited by bounds of their imagination.
Since launching Shorts in 2020, Shorts has now climbed to over 70B daily views globally from over 2B logged-in users every month.
YouTube is bringing Aloud, an AI-powered dubbing tool, into YouTube so creators easily reach audiences well beyond their primary language. Available to select creators, the feature is currently being tested in English, Portuguese, and Spanish.
Next year, YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. These insights are personalized for each channel and based on what audiences are already watching and interested in.
YouTube has been testing early versions of AI-powered tools in YouTube Studio with creators, and more than 70 percent of those surveyed said it’s helped them develop and test ideas for videos.
