Following a report last month that revealed the increase of Android users moving to iPhone, CIRP (Consumer Intelligence Research Partners) has updated its findings with a study that reveals why people are jumping ship.
In its last report, CIRP showed that 15% of new iPhone buyers are coming from Android. Now, with the follow up report, the firm explains why we are seeing this trend increase.
The number 1 reason was actually the overall Android experience. Over 53% of users who took the survey said they switched to iPhone because of problems with their Android smartphone, which affected their experience.
For the iPhone buyers that previously owned an Android smartphone, we ask the reason why they switched operating systems. Some could not articulate why they made the change – they just “wanted something new”. For those who could state a clear reason, we saw four types:
- prior phone problems: their old phone did not serve them, because it was aging, needed repair, or had some deficiency that affected their user experience
- new phone features: they wanted more and different ways to use their smartphone, like a better camera, enhanced accessory options, or a more intuitive user interface
- cost: they could spend less on a new iPhone than they expected or than on a comparable Android smartphone
- community connecting: they wanted a smartphone that integrates with family and friends, including using iMessage and FaceTime on iOS
For buyers that had a specific reason, slightly more than one-half highlighted a problem with their prior phone. Specific reasons included problems with connections, battery life, or other essential functional attributes of using the device.
If you fall in this bucket of people, here’s a quick guide on how to move from Android to iOS.
