Sony is redefining its BRAVIA television brand as the ultimate way to experience movies at home. With streaming services booming, viewers now crave the magic of the big screen in the comfort of their own living rooms. Drawing on its deep roots in the film industry, Sony’s new BRAVIA TVs and “BRAVIA Theatre” home audio products promise to deliver dazzling picture quality, immersive sound, and a seamless setup that transports you right into the heart of the action.
The BRAVIA Difference: See Movies as the Creators Intended
Sony’s unique expertise in professional cameras, monitors, and filmmaking gives it unrivaled insights into how movies are meant to be seen and heard. The new BRAVIA lineup intelligently optimizes color, contrast, and brightness specifically for a home environment, while still honoring the filmmaker’s original vision. Key features include:
- XR Processor: Analyzes each scene with precision, reproducing breathtakingly realistic images.
- XR Backlight Master Drive: Precisely controls thousands of LEDs for incredible contrast, even in the most demanding scenes.
- High Peak Luminance: Reveals subtle details even in brightly lit scenes, for a truly authentic viewing experience.
- X-Anti Reflection and X-Wide Angle: Minimize glare and offer superb picture quality from any seat in the house.
BRAVIA Theatre: Cinematic Sound at Home
Sony’s new “BRAVIA Theatre” home audio lineup tackles the challenge of replicating cinema-quality sound at home. Building on years of work in professional film production, these products create an immersive sound experience that pinpoints audio to match the action onscreen. Highlights include:
- 360 Spatial Sound Mapping: Generates “phantom” speakers from just a soundbar or compact speaker setup, surrounding you in sound from all directions without the need for ceiling or wall speakers.
- Sound Field Optimization: Automatically tunes your system based on your room’s layout for optimal results.
- Acoustic Center Sync: Perfect synchronization between your BRAVIA TV’s speakers and your soundbar for dialogue that seems to come directly from the screen, just like in a movie theater.
- Voice Zoom 3: AI technology isolates and enhances dialogue, so you’ll never miss a word.
- Optional Speakers: Add a wireless subwoofer or rear speakers for even deeper bass and wider surround sound.
- BRAVIA Theatre U: This wearable neckband speaker allows you to enjoy Dolby Atmos® surround sound without disturbing others.
Designed for Easy Setup and Enjoyment
Both the BRAVIA TVs and BRAVIA Theatre products are compatible with industry-leading standards like IMAX Enhanced and Dolby Atmos®. The updated BRAVIA Connect App makes setup a breeze and allows you to adjust settings without interrupting your movie.
Commitment to the Environment and Accessibility
Sony’s “Road to Zero” initiative means the new BRAVIA and BRAVIA Theatre products thoughtfully balance high-quality performance with environmental responsibility. This includes:
- Reduced Power Consumption: Intelligent signal processing optimizes brightness while saving energy.
- Recycled Materials: Use of recycled plastic in TVs and speakers reduces the need for virgin materials.
- Accessibility Features: Features like Talkback screen reader, color inversion, and voice commands ensure all viewers can enjoy the BRAVIA experience.
Pricing and Availability
The new BRAVIA 7 and 3 models will be available in June 2024, with BRAVIA 9 and 8 models following in July 2024. Pricing information will be released closer to the launch date.
