Samsung marked the beginning of a new chapter for home appliances at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streamed on Samsung’s official website, newsroom, and YouTube channel, the event offered an opportunity to discover how the company’s expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity, and design.
Connected Life – Paving the Way for Hyper-Connected Homes
To “Bespoke” one’s life is to optimize devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.
Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.
Samsung has also announced the launch of the Bespoke Jet™ AI — the company’s most powerful cordless stick vacuum cleaner, and the world’s first to be verified by UL(Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. Combining up to 280W of suction power with a run time of up to 100 minutes per charge, the Bespoke Jet™ AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments, including the floor type, and automatically optimizes settings such as suction power and brush speed to maximize cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station™ that produces a powerful spinning cyclone to instantly and effectively empty the dustbin.
Stylish Life – Taking Personalized Design to the Next Level
Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex™ with Family Hub™+, as well as new side-by-side and top-mounted models. The Bespoke 4-Door Flex™ with Family Hub™+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. The new side-by-side and top-mounted models combine some of Samsung’s most advanced food storage technology with sleek and minimalist front panels available in a variety of colors and finishes.
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