Samsung Gulf Electronics and Belhasa Group have entered a strategic partnership to accelerate digital transformation and AI adoption across Belhasa Group’s diverse business operations. The collaboration aims to integrate Samsung’s advanced technology solutions into Belhasa’s customer interactions and services.
The Memorandum of Understanding (MoU) outlines how Samsung will provide its enterprise portfolio, including smartphones, tablets, KNOX security, and display solutions, to enhance Belhasa Group’s internal efficiency and customer experiences. This initiative will support Belhasa’s goal of becoming an AI-powered organization.
DooHee Lee, President of Samsung Gulf Electronics, emphasized the role of technology in driving growth and sustainability, highlighting the partnership’s potential to empower Belhasa Group with innovative solutions. Saeed Al Marri, Belhasa Group CEO, stated that the MoU aligns with their strategic vision of operational excellence and future readiness, aiming to maintain global competitiveness.
The collaboration will focus on deploying Samsung’s enterprise mobile solutions and display technologies across Belhasa’s various sectors, including construction, real estate, and education. Additionally, Samsung’s Employee Purchase Program will be extended to Belhasa Group employees.
