Nothing has officially confirmed the pricing for its upcoming Phone (3), and it marks a noticeable shift in both strategy and ambition. Priced at around £800—approximately $1,063, the Phone (3) is positioned well above its predecessor. The sharp increase signals Nothing’s entry into the premium smartphone segment, where it will go head-to-head with flagship offerings from established players like Samsung and Google.
The Phone (3) is expected to launch in Q3 2025, continuing the company’s trend of summer release cycles. While Nothing has yet to detail the complete specifications, the company’s CEO Carl Pei has hinted at a device built with “premium materials” and featuring “major performance upgrades.” Speculation suggests a titanium frame or advanced composite materials may be used, alongside high-end internals such as the Snapdragon 8 Elite or MediaTek’s flagship Dimensity 9400/9400+ chipset.
This price hike reflects more than just better hardware. The Phone (3) is rumored to include a 6.5-inch AMOLED display and a customizable Action Button, a feature that echoes Apple’s approach to hardware controls. A larger Pro model may follow, featuring a 6.7-inch screen. On the software front, Nothing OS 3.0, built on Android 15, is expected to deliver a more AI-driven user experience, potentially including real-time personalization and a redesigned home screen UI.
The timing of this premium launch follows the more budget-friendly Phone (3a) and (3a) Pro models released earlier in 2025. While those devices targeted the mid-range market, the Phone (3) appears to be a statement product—an effort to establish Nothing as a legitimate contender in the top-tier smartphone category.
However, the move into higher pricing territory carries risk. Nothing’s appeal has, until now, leaned on distinctive design and accessible pricing. At more than double the launch price of the Phone (2), the Phone (3) will need to deliver not just flagship specs, but a compelling ecosystem and user experience to justify the leap. Whether AI-enhanced features and premium materials will be enough remains to be seen, especially as consumers grow more selective about what defines value in a saturated flagship market.
