Global investment firm Investcorp spearheads a $130 million pre-IPO investment in Salla, Saudi Arabia’s leading SaaS e-commerce platform. Joined by Sanabil Investment and STV, the funding aims to accelerate Salla’s mission of empowering SMEs and entrepreneurs within the Kingdom’s rapidly expanding e-commerce landscape.
Founded in 2016, Salla has played a pivotal role in Saudi Arabia’s burgeoning $20 billion e-commerce market. Its platform has facilitated over $7 billion in sales for more than 80,000 active merchants. The company’s dedication to innovation is reflected in its 160-strong development team, ensuring a seamless online selling experience.
Investcorp’s participation highlights the firm’s confidence in Salla’s disruptive potential. Walid Majdalani of Investcorp emphasizes the alignment between Salla’s growth trajectory and Saudi Arabia’s transformative agenda focused on entrepreneurship. Investcorp’s role on Salla’s Board of Directors further signifies a commitment to guiding the company’s success, including a potential IPO.
“This investment is a testament to the belief in Salla’s vision,” states Nawaf Hariri, CEO and Co-Founder of Salla. He views the funding as a key milestone in democratizing e-commerce and empowering businesses to thrive in the digital economy.
This strategic investment underscores the immense potential of Saudi Arabia’s e-commerce sector. Salla’s continued growth promises to drive the Kingdom’s economic diversification and digital transformation, while inspiring entrepreneurs across the region.
