Google is introducing new AI-powered features to its Shopping platform, enhancing the way users discover and try on clothes and makeup virtually. These updates aim to provide a more personalized and intuitive shopping experience.
One notable addition is “Vision Match,” a Labs experiment that allows users to leverage Google’s AI image generation capabilities for clothing searches. If users are unable to find what they’re looking for, they can provide a text prompt describing their desired item, and the AI will generate a series of images matching the description. This feature is rolling out to mobile devices in the U.S.
Google is also expanding its virtual try-on feature to include pants and skirts, offering a full-body view of the virtual model. This update utilizes upgraded machine learning technology to provide a more realistic and comprehensive view of how the clothing fits on various body shapes and sizes.
For beauty shoppers, Google is updating its AR makeup try-on tool with new features inspired by celebrities, influencers, and trends. Users can now virtually try on complete makeup looks, seamlessly switching between different styles to see how they look on their own faces.
These AI and AR upgrades demonstrate Google’s commitment to providing a more engaging and personalized shopping experience. By incorporating advanced technologies, Google aims to make online shopping more intuitive, convenient, and enjoyable for users.
