Google is currently testing a new feature in its flagship app that introduces a personalized image feed, bearing notable similarities to Pinterest’s mood board format. This new “Images” tab is appearing in the beta version of the Google app (v16.23.71), offering users a curated stream of visuals based on their selected interests.
Upon first launching the feature, users are prompted to choose at least three categories, such as fashion, travel, or home decor. These preferences help generate a visual feed sourced from publicly available images through Google Search. Users can interact with images by long-pressing to save, share, or search further using Google Lens. The interface also allows users to remove unwanted content by hiding images they don’t want to see.
This experimental feed aims to provide a more visual approach to content discovery, which could appeal to users looking for design inspiration or aesthetic ideas. While the concept is far from new—Pinterest has long dominated this space—Google’s integration of search tools and image recognition through Lens could differentiate the experience by tying it more directly to Google’s broader ecosystem.
The feature is currently limited to beta users, and Google appears to be using this phase to collect feedback and make necessary adjustments before a wider release. Though still in testing, the level of polish suggests a public rollout may be on the horizon.
This development reflects Google’s continued exploration of visual-first interfaces within search and discovery. By folding mood board-style browsing into its core app, Google is experimenting with ways to keep users engaged beyond traditional text-based search queries. Whether the Images tab becomes a staple or remains a niche feature will likely depend on user response and broader adoption.
