Attention photographers and videographers! Canon Middle East is here to fuel your summer creativity with the introduction of two powerful new tools: the RF 35mm F1.4L VCM lens and the Speedlite EL-10 flash.
The RF 35mm F1.4L VCM lens is a game-changer for hybrid shooters. This versatile prime lens excels in both photo and video applications, thanks to its innovative design and feature set. The bright f/1.4 maximum aperture delivers beautiful bokeh effects, ideal for creating portraits with dreamy backgrounds or isolating your subject in street photography. When shooting video, the lens’s minimal focus breathing ensures smooth focus transitions, eliminating distracting shifts in perspective during shots. Videographers will also appreciate the dedicated iris control ring, which allows for precise adjustments to exposure directly from the lens, maintaining a natural look and feel to your footage.
Canon has equipped the RF 35mm F1.4L VCM lens with a powerful focusing system that combines a Nano USM motor with a Voice Coil Motor (VCM) for lightning-fast autofocus. This combination ensures you’ll never miss a fleeting moment, whether you’re capturing fast-paced action or snapping candid photos of energetic children or pets. To further enhance your creative workflow, the lens features a dedicated Lens Control Ring and a customizable Lens Function Button. These controls allow you to quickly adjust settings without taking your eye off the scene, keeping you immersed in the creative process.
The RF 35mm F1.4L VCM lens is built to withstand the rigors of professional use. Its L-series construction is weather-sealed to protect against dust and moisture, while the fluorine coating on the front element repels dirt and water for easy cleaning. The lens is also surprisingly lightweight for its class, making it comfortable to carry for long shoots or travel adventures. Canon’s engineers have also incorporated aspherical and UD lens elements with Super Spectra and ASC coatings to deliver exceptional image quality. These advanced optics minimize flare and ghosting, ensuring sharp, clear images even in harsh lighting conditions.
Canon’s commitment to innovation doesn’t stop with the RF 35mm F1.4L VCM lens. The company has also unveiled the Speedlite EL-10, a compact and affordable flash unit designed to elevate your lighting game. With a category-leading 1.5-second recycle time, you can capture multiple shots in rapid succession without waiting for the flash to recharge. The Speedlite EL-10 also features linked custom shooting modes, which allows you to easily adjust flash settings based on the shooting environment, such as switching from bright sunlight to shade or adapting to different color temperatures. Additionally, you can control the flash remotely using the Canon Camera Connect app on your smartphone, providing even greater flexibility and freedom of movement.
The Speedlite EL-10’s lightweight design (284g) and power by four AA batteries make it ideal for everyday use. Whether you’re a portrait photographer, product photographer, or simply an aspiring content creator who wants to add a professional touch to your images, the Speedlite EL-10 is a versatile and affordable lighting solution.
With the introduction of the RF 35mm F1.4L VCM lens and Speedlite EL-10, Canon Middle East is providing photographers and videographers with the tools they need to push the boundaries of their creativity. The RF lens lineup is expanding to include more hybrid stills/video options, giving creators even greater flexibility to capture their vision in stunning detail.
