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Reading: Spotify wrapped 2025 reveals a year led by returning superstars and long-form listening trends
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Spotify wrapped 2025 reveals a year led by returning superstars and long-form listening trends

DANA B.
DANA B.
Dec 4

Spotify’s 2025 Wrapped offers a broad picture of the artists, songs, podcasts, and audiobooks that defined listening habits across a global audience of more than 700 million users. This year’s results highlight a mix of returning chart leaders, soundtrack-driven momentum, and the continued rise of long-form audio formats. The campaign also continues to serve its dual purpose: capturing broad cultural patterns while giving listeners a way to contextualize their own habits within global trends.

Bad Bunny reclaimed the global top artist position once again, marking his fourth time at number one. With 19.8 billion streams in 2025, he remains one of the platform’s most consistently dominant performers. His album DeBÍ TiRAR MáS FOToS also became the most-streamed album globally, showing that his fan base remains both large and reliably active. Spotify is framing this milestone with a worldwide campaign and various fan-facing digital extras, though the focus is primarily on his sustained popularity rather than on promotional spectacle. Other global top artists — Taylor Swift, The Weeknd, Drake, and Billie Eilish — round out a list that has remained relatively stable over the past few years, underscoring how entrenched certain stars have become across international markets.

In music, 2025’s top songs were led by collaborative hits. Lady Gaga and Bruno Mars took the number-one spot with Die With A Smile, while Billie Eilish’s BIRDS OF A FEATHER held strong after a multi-year run. ROSÉ and Bruno Mars also appeared near the top with APT., reinforcing how cross-artist partnerships continue to shape streaming trends. Soundtracks played an unusually strong role this year: the KPop Demon Hunters film album reached second place globally, suggesting that music tied to cinematic releases can still break through the oversaturated landscape when the fan engagement is high enough. Meanwhile, albums from Billie Eilish and Sabrina Carpenter remained in the top slots for a second year, reflecting the longevity of certain pop releases beyond their initial promotional cycles.

Podcast listening remained dominated by long-established giants, with The Joe Rogan Experience holding the top spot for the sixth year in a row. The Diary of a CEO and The Mel Robbins Podcast followed, cementing a pattern in which personality-driven programs consistently outperform more narrowly topical series. Yet the platform notes an increase in listeners turning to podcasts for immediate cultural reactions — from social media disruptions to awards show controversies — indicating that shows serving as real-time commentary hubs have become key to how audiences process fast-moving events.

Audiobooks on Spotify in 2025 were defined by the continued popularity of romantasy and backlist titles. Rebecca Yarros and Sarah J. Maas held multiple positions in the global top ten, showing that fantasy-driven narratives continue to dominate serialized listening. Spotify highlights that older titles are gaining renewed attention, suggesting a shift in how users discover and return to long-form fiction. This trend mirrors patterns in print and e-book markets, where catalog titles often perform as well as, or better than, new releases.

The U.S. charts showed some differences from global rankings. Taylor Swift led as the country’s top artist, followed by Drake and Morgan Wallen. Kendrick Lamar and SZA’s luther took the top song spot, reflecting U.S.-specific listening preferences that weigh more heavily toward hip-hop and R&B. The U.S. album rankings similarly elevated country and rap releases alongside the globally dominant records, suggesting stronger genre segmentation compared to international listening.

Overall, Wrapped 2025 illustrates how a handful of major acts continue to anchor global streaming while user behavior around podcasts and audiobooks diversifies. It also reflects a streaming market in which soundtracks, backlist titles, and algorithm-driven rediscoveries can influence rankings just as strongly as new releases. Wrapped’s continued success lies in capturing these shifts while offering snapshots of listener behavior that cut across geography, media formats, and fandoms.

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