Nintendo has introduced a new stop-motion animated series, It’s Me, Mario!, with the first three shorts now available on its YouTube channels in Japan and internationally through Play Nintendo. Each short runs about a minute and uses a Mario toy figure to stage lighthearted gags.
The debut episodes include Mario’s Moustache, in which Mario struggles to comb a mustache that keeps transforming into different shapes — including Wario’s. Top Hat features Mario attempting to retrieve his cap from a high Question Block, while Shell Games has him kicking around a Koopa Troopa shell until it inevitably ricochets back at him.
The series ties into Nintendo’s new My Mario line of children’s products announced earlier this month. The collection includes toys, clothing, books, and accessories targeted at younger fans, launching today at Nintendo stores in Tokyo, Osaka, and Kyoto. Select items are expected to roll out internationally next year.
Among the more notable products is a wooden block set featuring characters and items from the Super Mario franchise. Sold in smaller three-piece packs for ¥2,980 (about $20) or as a 30-piece bundle for ¥19,980 (around $135), the blocks double as functional amiibo figures. Characters like Mario, Luigi, Peach, and Yoshi can be used in compatible games just as standard amiibo figurines would.
Other collaborations are also part of the range. Bandai is producing Mario-themed clothing such as hoodies, rompers, backpacks, and tableware. Meanwhile, Happinet is offering plush toys, rattles, and washable baby products centered on Mario. In total, 34 items make up the launch lineup, with details available on the official My Mario website.
By pairing a playful animated series with physical products, Nintendo is clearly positioning It’s Me, Mario! as more than just light entertainment. It acts as an entry point to the new brand, reinforcing Mario’s role as both a gaming icon and a children’s merchandise staple.
